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Sarah Perlman

8 Reasons You Should Incorporate Direct Mail Into Your Ecommerce Marketing Strategy

Since the first online sale in 1994, ecommerce has grown exponentially over time. Particularly in the last five years, the number of websites with..

Jul 7, 2021 | Tags: Retail, direct mail, Printing, ecommerce

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How to Ace Marketing for Home Service Companies in 4 Steps

Business is booming in the home services industry right now! Landscaping companies, home improvement businesses, and even pool suppliers are finding..

Jun 16, 2021 | Tags: direct mail, Printing, home service

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Color Theory: RGB vs CMYK vs PMS

It’s time to get technical! To understand why your printed piece doesn’t always match your computer screen, we need to dive into some basic color..

Sending Direct Mail in the Era of Hybrid Workplaces

Summer is coming. Masks are (slowly) being removed. Employers across the United States are making plans for their employees to return to the office...

May 19, 2021 | Tags: Commercial Print, direct mail, Hybrid

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High-End Retailer? Consider Launching a Catalog

First published in 1951, the Ikea catalog was originally distributed to 285,000 households in southern Sweden. At its peak in 2016, more than 200..

May 5, 2021 | Tags: Commercial Print, Retail, catalog

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