A premier tennis tournament for the Women’s Tennis Association and the Association of Tennis Professionals, the BNP Paribas Open in Palm Springs, California, needed a branding makeover for four suites and two outdoor tents at its 2019 event. The tourney chose to work with C2 Imaging, Vomela, and Fusion Imaging - all part of the greater Vomela family. Our teams collaborated to design an array of wall graphics, temporary posters, frames, SEG graphics, and historic displays.
To handle this expansive project, The Vomela Companies used three printers: a Fujifilm Acuity F flatbed printer, an HP DesignJet L26500 latex printer, and an EFI Vutek Fabrivu 340i dye sublimation printer.
With permanent suite graphics and temporary tent graphics, BNP was able to spread brand awareness during the eight-day Grand Prix Super Series tournament. Although there were challenges with installation and setup, our team of experts was quick to find creative solutions to any issue that popped up.