One of the greatest challenges of any financial institution is helping customers truly understand their finances. Many people view their financial institutions as places where they keep their checking and savings accounts, and maybe even credit cards or personal loans. But many are unaware of the breadth of financial options at their fingertips.
Print marketing can help. Using quality print graphics to inform customers of their options can provide insight into how banking and financial services can add value to their everyday lives and, more importantly, their wallets. In this blog post, we’ll discuss what that entails, as well as how financial education for your customers can also drive engagement for your business.
People don’t treat financial institutions the same way they treat other storefronts like retailers and restaurants. They (understandably) maintain a different set of expectations for how those businesses communicate and act. However, just like any business, your bank or credit union needs to creatively showcase the unique benefits of being a customer.
More so than most other businesses, you need to demonstrate to customers that you are a reliable, trustworthy, and safe organization that will take care of not just their money, but also their way of life. Using print marketing at your financial institution is a great way to showcase your brand and your commitment to security.
While most people use checking and savings accounts, a portion of the market that doesn’t understand just how much more their money can work for them through a partnership with your financial institution. And if they don’t know about what’s possible, it’s difficult to begin a conversation around unfamiliar financial concepts.
This is where print marketing can bridge the gap between your bank or credit union and the customers. Print graphics can help shed light on information customers were not previously aware of by opening up opportunities for messaging that allow them to absorb information at their own pace. Personalized direct mail is just one great way to inform customers while engaging them. More on that later.
We’ve already mentioned that you should consider utilizing “various” print graphics, but what does that entail? There are many ways you can go about print marketing, and they all have their benefits. These include:
The importance of print graphics as a financial institution cannot be overstated. The benefits are many; print marketing showcases your identity and your story, while informing and educating your customers. Both of these things also create engagement, leaving an impression in the minds of your customers.
Additionally, when you partner with a company like Vomela with 20 locations nationwide, your bank or credit union franchise doesn’t need to worry about waiting for each branch to get graphics. We can make sure they receive graphics at the same time, which comes in especially handy for coordinated or temporary campaigns.
If you’re ready to talk about how your financial institution could use print marketing to showcase your products and services to your customers, contact us today. We are excited to help take your graphics to the next level.