--- title: Capturing Attention in a Busy Environment description: While c-stores have been around for years, your signage shouldn't. Keep in mind that busy environments can be hard to direct attention in the correct and most efficient way. At The Vomela Companies, we look to find what fits best in different settings to precisely capture your customer's attention. image: https://blog.vomela.com/hubfs/Screenshot%20(3).png --- [![The Vomela Companies ](https://blog.vomela.com/hubfs/logo-on-light.png)](https://www.vomela.com/) Search the The Vomela Companies website - What We Do - first-column - [Product Solutions](https://www.vomela.com/what-we-do/expertise) - [Transportation Graphics](https://www.vomela.com/what-we-do/expertise/fleet-graphics/) - [POP Marketing & Design](https://www.vomela.com/what-we-do/expertise/pop-design/) - [Events & Exhibits](https://www.vomela.com/what-we-do/expertise/event-graphics/) - [Store Décor](https://www.vomela.com/what-we-do/expertise/store-decor/) - [Collateral & Commercial](https://www.vomela.com/what-we-do/expertise/print-digital-collateral/) - [Digital Media](https://www.vomela.com/digital-media/) - second-column - [Industries We Serve](https://www.vomela.com/who-we-serve/) - [Retail](https://www.vomela.com/who-we-serve/retail-graphics/) - 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[Careers](https://www.vomela.com/who-we-are/careers/) - [ESG](https://www.vomela.com/who-we-are/esg/) - Resources - [Blog](https://blog.vomela.com/) - [Downloads](https://www.vomela.com/downloads/) - [Videos](https://www.vomela.com/resources/videos/) - [Let's Talk](https://www.vomela.com/contact/) - - - - - ![Screenshot (3)](https://blog.vomela.com/hubfs/Screenshot%20(3).png) # Capturing Attention in a Busy Environment Tuesday , 18 June 2019 | [graphics and signage](https://blog.vomela.com/topic/graphics-and-signage), [c-store](https://blog.vomela.com/topic/c-store) While convenience stores (c-stores) have been around for years, your signage shouldn't be. Keep in mind that busy environments may make it difficult to direct attention in the correct and most efficient way. At The Vomela Companies, we look to find the best fit for different settings to precisely capture your customers' attention.  The store layout is key, so let's make it more efficient. Your goal is to guide customers through the store, introducing them to new products along the way. Consider signage that encourages customers to browse and potentially buy. Here are some tips to avoid clutter and get more clarity: **Have Variety** Over the years c-stores have been seeing an increase in [foot traffic from 14-30%](https://csnews.com/c-store-customers-spending-more-time-visit) from the previous years. So, catching the customers' eye has become more essential for c-stores to capitalize on. Today c-stores are looking to make their customers' experience memorable. Take advantage of your brand and inform customers about the products you have to offer. Consider the implementation of wall, window, ceiling, and floor graphics to transform your store design into sales. Signage should be created to enhance a business, not drive customers away. It can help guide them through your aisles with easy to use wayfinding or highlight the soda section with back-lit signage. Avoid clutter and highlight what's essential with these different types of signage: - [POP displays](https://www.vomela.com/portfolio-pop-and-promotion) - Banners - Cooler graphics - Wall murals - [Store décor](https://www.vomela.com/store-decor) - Pump toppers - Beverage/Food station - Pole signage - Window graphics - Halos ![Screenshot (3)](https://blog.vomela.com/hs-fs/hubfs/Screenshot%20(3).png?width=2781&name=Screenshot%20(3).png) **Too Complex?** No matter how complex the campaign is, [we have experience](https://blog.vomela.com/blog/c-store-graphics-for-large-networks-of-unique-locations) assessing hundreds of locations with unique fixtures and layouts. The right print provider can help simplify your campaign management experience. The print experts at The Vomela Companies help design, approve, print, deliver, and install the finished products while creating the best experience for you. **Staying on Track** With the variation of prints produced for most c-stores, staying within budget is a priority. There is always full transparency to pricing and project management planning. These tips have helped both The Vomela Companies and regional c-store executives use valuable data to understand the quantity of print inventory we need to produce. The Vomela Companies is honored to be working with local c-stores around the country for the past 35 years, and we would love to work with you. [Contact us today!](https://www.vomela.com/contact?__hssc=229901315.32104510343210812.1559653050148&__hstc=229901315.b4c7d07877729e0fe87b2dcb64c53123.1559059948998.1559595536940.1559653050148.6&__hsfp=2062916543&hsCtaTracking=51cce1b8-374b-4d2e-b1b5-e42b842cc0f9%7C74d93c71-4243-4524-8208-ef62fbade4b2) By Mollie Ray, Marketing Intern [![See More C-Store Capabilities](https://no-cache.hubspot.com/cta/default/1689179/3e4c3ea5-ee75-4a47-9134-d9f2e29d0de5.png)](https://cta-redirect.hubspot.com/cta/redirect/1689179/3e4c3ea5-ee75-4a47-9134-d9f2e29d0de5) Jun 18, 2019 | Topics: [graphics and signage](https://blog.vomela.com/topic/graphics-and-signage), [c-store](https://blog.vomela.com/topic/c-store) Share This, Choose Your Platform! - [Tweet](https://twitter.com/share) ### Related posts [Engage Your Audience at Every Stage of Your Event with Smart Branding](https://blog.vomela.com/engage-your-audience-at-every-stage-of-your-event-with-smart-branding) [How to Plan Event Wayfinding Like a Pro](https://blog.vomela.com/how-to-plan-event-wayfinding-like-a-pro) [How Visual Merchandising Influences Buying Behavior: Strategies for Retail Graphics](https://blog.vomela.com/how-visual-merchandising-influences-buying-behavior-strategies-for-retail-graphics) ![super-bowl-lii-halo-Events](https://blog.vomela.com/hs-fs/hubfs/raw_assets/public/The_Vomela_Companies_July2020/images/super-bowl-lii-halo-Events-Exhibits-1.jpg?width=1000&height=667&name=super-bowl-lii-halo-Events-Exhibits-1.jpg) [Get Superior Quality](https://www.vomela.com/contact/) Learn more about our expertise, services, premier materials, and applications. 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