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Case Study: The Cure for Signage Conversion

In late 2015, CVS Health completed the acquisition of Target's 1,672 pharmacy and clinic businesses. The existing store-within-a-store formats needed to be converted to the CVS/pharmacy brand with minimal to no disruption.

Pratt Visual Solutions, a Vomela Company, worked closely with the CVS Marketing, Retail Innovation Store Design, and Procurement Departments — as well as Target's Store Environment Team — to define the specific graphic elements for a variety of Target store formats and design.

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During the 6-month conversion process, the team at Pratt Visual Solutions problem-solved all along the way—reacting to quick-turn custom signage requests from the general contractor to solve store-specific anomalies, all while providing turnkey survey, production, and installation services for MinuteClinic privacy window graphics.

Our CVS partnership continues to grow. We are currently executing a remodel décor program, implementing the strategic brand into a retail package, and supporting new CVS store décor and windows programs.



Apr 24, 2017 |

Topics: store decor, Retail, Case Study, resources

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