Elmhurst College, located just west of Chicago, has plenty of competition. They were looking for a way to stand out and attract more prospective students to their School for Professional Studies informational sessions. In such a densely populated area, they wanted to focus on reaching out to local students who were planning on attending grad school close to home.
With the help of Elk Grove Graphics, a Vomela Company, Elmhurst College embarked on a multichannel marketing campaign involving highly personalized direct mail pieces, email marketing initiatives, printed programs, and more. The goal was to achieve a higher quality of multichannel engagement, rather than spending marketing dollars on high quantity (but lower quality) campaigns.
Click the link below to learn how Elmurst College partnered with Elk Grove Graphics to create a personalized, engaging multichannel campaign using a combination of digital and print resources.