For many retailers, holidays take the year from red to black. Consumers thrive on the sights and sounds of their favorite times of the year, and their dollars follow.
That’s why it’s essential to have a holiday décor plan in place that does more than check all the boxes; print graphics on windows, walls, ceilings, floors, and at the point of purchase should be approached as an opportunity to increase sales and create efficiencies year-over-year.
So, when should retail print planning begin? As a rule of thumb, five months out is a good time frame to shoot for. It’s close enough to the holiday to account for relevant design trends and current events, but far enough away to ensure production goes smoothly.
Here are some tips to keep in mind for a retail holiday print campaign:
• Place orders early and often. Longer lead times mean lower costs. • Bundle multiple holidays into a single order to save on shipping costs. • Invest in permanent display systems with inexpensive, interchangeable elements. • Find a quality print partner and stick with them. They’ll learn your process and you’ll learn theirs. Many printers will also warehouse extra inventory should the need arise.