Keeping Brands Fresh with Print Graphics

From our expert Joe Covington, VP of Business and Organizational Development at Fusion Imaging. Check out this content, as well as more content like it, in the Minneapolis/St. Paul Business Journal. 

No matter the industry, there’s always a need for eye-catching printed graphics. Print providers are constantly pushing the envelope to find unique ways to represent brands of all sizes. That means a constant push for new equipment, materials, and processes to keep businesses on the cutting edge of brand portrayal.

One such development, especially popular in retail and franchise settings, is the use of printed fabrics, known as Silicone Edge Graphics (SEG). SEG has exploded in popularity for various reasons:

• Easy to Use – Vibrant images and text are printed directly to a durable, stretchable fabric. The silicone edges can be fitted into customizable aluminum frames, and don’t require a professional installation team. The final product is a smooth, professional, and vivid print graphic.
• Cost Effective – Fabric is both lightweight and foldable, which makes shipping easy and affordable. This efficiency becomes especially important when rolling graphics out to hundreds of locations across the country.
• Unique Applications – Fabric graphics can be used both indoors and outdoors, and aren’t as sensitive to extreme conditions as more traditional materials. They can also be backlit to up the “wow” factor and ensure visibility at night.

It pays to rethink the way your company represents itself. With fabric prints, you can be sure the quality of your graphics will reflect the quality of your brand.

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