Petco wanted to create an experience that would delight dog owners in their search for the treat aisle as much as the treats delighted the dogs themselves. The Vomela Companies helped accomplish this goal by printing highly visible signage that quickly and accurately directed shoppers to where they needed to go. The challenge? To outfit 1,400 stores throughout North America, many of which had completely unique layouts and specifications, on a tight deadline.
The success of this project relied heavily upon The Vomela Companies’ array of service offerings and experience with large scale project management. By leveraging the expertise of several of our divisions simultaneously, we were able to provide every store with location-specific graphics within just 4 weeks after the art went to print. Learn more about retail print graphics planning here.
The project came as the result of a long-standing working relationship with Petco, in which we showed them that The Vomela Companies are commited to quality first and foremost. To learn more about the details of this project, get the full case study below!