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Direct Mail and Marketing Automation: Are You On Board Yet?

Direct mail is trending upward in 2022! A recent report on direct marketing shows proof of an upward trend by companies not only in the United..

7 Modern Printing Lessons from Benjamin Franklin

Did you know that American founding father Benjamin Franklin was a printer by trade? As a child, he dreamed of opening his own printing and..

Commercial Printing Outlook 2022: Flexibility and Planning Are Key

There will always be a market for commercial printing. In fact, a November 2021 report shows that the global commercial printing industry generated..

The Unconscious Mind & Printed Content: How Neuromarketing Can Inform Designs

What do people really think of your logo? What emotion does your latest promotion trigger? Which brochure design is more effective? For decades,..

3 Mistakes You’re Making Trying to Design Crossovers for Printing

Graphic designers love crossovers in books and magazines. And who can blame them? Those photos, text, or other elements that cross from one page to..