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How to Engage Gen Z with Direct Mail

The digital natives of Gen Z are no strangers to the bombardment of digital ads. Using direct mail to connect with this demographic has the power to..

5 Print Marketing Myths and Why They’re Not True

As one of the oldest marketing methods, print is prone to misconceptions that become widely accepted as truth. Print marketing is also often..

Science Says: Print Marketing is Better

In 2014, Frontiers in Human Neuroscience published a fascinating study. The researchers analyzed human memory regarding 3D objects versus 2D..

Everything Print Buyers Need to Know About Paper: Part Two

This is part two of a two-part series. Check out part one. We previously shared some history on the origins of paper as well as how it's made. We..

Everything Print Buyers Need to Know About Paper: Part One

This is part one of a two-part series. Believe it or not, there's a whole world out there that revolves around paper. People's entire livelihoods..