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The Unconscious Mind & Printed Content: How Neuromarketing Can Inform Designs

What do people really think of your logo? What emotion does your latest promotion trigger? Which brochure design is more effective? For decades,..

3 Mistakes You’re Making Trying to Design Crossovers for Printing

Graphic designers love crossovers in books and magazines. And who can blame them? Those photos, text, or other elements that cross from one page..

Why Targeted Marketing is the Answer to the Global Paper Shortage

COVID-19 supply chain challenges have impacted products in nearly every industry. One of the most recent being a commercial printing paper..

Leveraging Intelligent Mailing Within Your Account Based Marketing Strategy

If you're in B2B sales, you likely have a list of the top 20 (or so) prospects you'd like to land. The strategy of targeting these best-fitting..

What Do Postal Increases Mean For Your Mailings?

In 2020, the Postal Service delivered approximately 129.2 billion pieces of mail and packages to customers nationwide. Undoubtedly, many of those..