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How to Use Triggers in Automated Direct Mail Marketing Campaigns

AI and automation are hot topics in all areas of business these days, and marketing is no different. Because direct mail has such a high response..

Is Print Really Dying?

In 2022, it seems like everything has gone digital. On social media alone, more than 3 billion people globally are active users. Not to mention that..

Direct Mail and Marketing Automation: Are You On Board Yet?

Direct mail is trending upward in 2022! A recent report on direct marketing shows proof of an upward trend by companies not only in the United..

7 Modern Printing Lessons from Benjamin Franklin

Did you know that American founding father Benjamin Franklin was a printer by trade? As a child, he dreamed of opening his own printing and..

Commercial Printing Outlook 2022: Flexibility and Planning Are Key

There will always be a market for commercial printing. In fact, a November 2021 report shows that the global commercial printing industry generated..