Continuity plays a crucial role in brand building, and that rings especially true for convenience stores and other franchise-style storefronts. Print graphics are a great way to represent a large network of locations under a single brand, but odds are that no two locations will be exactly the same. Here are some things to consider when rolling out a graphics package to a network of unique locations:
Understand the Process
A successful graphics program starts a well before anything goes to print. Understanding the print and installation process can inform a lot of the decisions made later on. For example, consider the fact that a window graphics program may require a site survey at each individual location prior to installation, as well as a custom-sized graphic for each window. Work with a print provider who can assign you with an experienced team of project managers to talk you through the process.
Stay Flexible
Convenience stores are always changing, and branded graphics should be able to change with them. Consider making use of interchangeable graphics systems that can be assembled, installed, and changed out as needed by existing staff. This will keep costs down while allowing for flexibility down the line.
The Vomela Companies have done some fun projects for storefronts that needed to prioritize flexibility. 3D prototyping capabilities allow us to create a custom solution to any display challenge, and we can draw on the experience of our large team of print experts.
Shipping Considerations
For a large network of locations, shipping costs can take a toll on budgets. If you work with a large network print provider, you can leverage the production and shipping capabilities of locations all over the country, allowing for shorter lead times, faster shipping times, and reduced costs. Learn more about the large network capabilities at The Vomela Companies.
Ordering & Reordering
Stores change and signs sometimes get damaged – it’s a reality of the industry. With a modern online ordering solution, changing or replacing graphics, even those with custom dimensions, is as easy as the click of the button. Empower your employees to maintain their own graphics programs by working with a print provider who can provide online ordering capabilities.
Want to learn more about working with a c-store graphics partner?
