Fleet Graphics at Scale: Tips for Complex Graphic Programs

Rolling out graphics across a large fleet, especially with different vehicle types and locations, is more complex than people expect. From inconsistent branding and scheduling headaches to unexpected downtime, there are plenty of moving parts that can cause delays and frustration. In this blog, we’ll break down the most common challenges in large-scale fleet graphic rollouts and share our top tips to scale logistics to keep your fleet on-brand and on the road.

Inconsistent Brand Application Across Vehicle Types

Maintaining brand consistency in vehicle wraps across a fleet that includes a mix of box trucks, vans, and trailers is one of the biggest challenges. What looks great on a trailer may not translate well to a smaller cargo van, and mismatched colors and distorted graphics can ruin the brand’s overall visual impact. In fact, according to a Lucidpress study cited by Forbes, “consistent brand presentation across all platforms can increase revenues by up to 23%.”

Tips to maintain visual consistency across your program:

• Maintain a detailed brand kit that includes exact color specs, scale rules, font usage, and spacing. This helps installers and production teams design accurately no matter the installation location.
• Don’t apply one design to all vehicles. Create files tailored to each make and model to ensure proper alignment.
• Pre-flight every vehicle layout to help you catch any issues that could impact readability or appearance in the real world.
• Work with a vendor that has an experienced design team that can deliver a great result without needing your own design team.

With fleet vehicle graphics as your mobile billboard, consistent branding is key

Coordination Across Multiple Install Locations

Scheduling installations across different cities or states can feel like a logistical nightmare. You’re suddenly juggling time zones and vendor coordination, while fleet availability can shift from day to day, leading to delays or downtime. Companies often underestimate how much legwork is required to keep a multi-location, nationwide fleet graphics rollout running smoothly.

Tips to simplify multi-location coordination:

• Use one lead project manager to manage timelines, schedule installers, and serve as the main point of contact.
• Work with a single partner that has access to a vetted network of installers to reduce the time spent finding and vetting crews on your own.
• Use tools like project dashboards, calendars, and installation tracking software to keep the entire team aligned on the status.
• Work with a vendor who has experience with fleet managers and commercial fleet graphics to coordinate the full project for you.

Improving this part of the process will reduce vehicle downtime and keep your teams on schedule to ensure a seamless rollout.

Preventing Truck Downtime Without Sacrificing Quality

One of the biggest concerns with fleet graphic programs is vehicle downtime. Every hour a vehicle is off the road is a potential loss of revenue. But rushing installs at the cost of quality creates new problems like misaligned graphics and bubbling. The challenge is finding a balance between the two across multiple locations.

Tips to prevent loss of quality:

• Work with certified installers who offer flexible scheduling (during off hours) and have consistent processes across locations.
• Request post-install documentation, including photos, to help confirm the finished installs meet your brand standards, even when you can’t see the vehicle in person.
• Standardize the specific vinyl, laminate, and print specifications for your installers to maintain consistent output no matter the location.

Managing Changes from Mergers to Rebrands

Fleet graphic programs can take months from planning to final execution, and things can change in a flash. If you suddenly need to rebrand, have an acquisition, or new campaign mid-rollout, you might find yourself scrambling to stop production to make updates.

Tips to prepare for change:

• Make sure you keep editable files and templates on hand so you can quickly adapt designs without starting over.
• Break the program into phases so that updates can be incorporated without excess waste.
• Keep your team in the loop early if a rebrand or campaign is being planned.
  

Vomela's comprehensive, nationwide installer network

Questions to Ask Your Fleet Graphics Partner

Before starting a large-scale rollout, make sure to ask these key questions:

1. Design & Vehicle Types
   1. Can you provide templates or design support?
   2. How do you ensure consistent branding across vehicle types?
2. Installation & Logistics
   1. Do you have an installer network? Are they certified?
   2. Can installations happen after hours?
   3. How do you handle coordinating the installs across multiple locations?
3. Project Management
   1. Will I have a dedicated point of contact?
   2. How will I get status updates?
   3. Do you provide finished install photos?
4. Quality
   1. How do you ensure consistency across installers?
   2. What happens if a graphic is damaged or needs replacement?
   3. What’s the lifespan of the materials you use?
   4. What maintenance is required?
   5. How do you handle re-orders or additional vehicles later?

Wrapping It Up

Rolling out a large-scale fleet graphics program is no small task – but with the right planning and partners, it doesn’t have to be a burden. Whether you’re refreshing your look or rebranding after a merger, taking the time to get the details right will save you time, money, and stress down the road.

Need help navigating your next fleet rollout?

We’ve partnered with brands of all sizes to make complex graphics programs run smoothly.

• We have an entire division dedicated solely to fleet with a specialized team of designers.
• Our experienced project managers track your truck dimensions and material requirements, making online re-ordering easy for repeat projects.
• Our network includes 20+ manufacturing facilities with two dedicated entirely to fleet.
• We work with some of the best installers nationwide, offering the largest network of certified installers for our clients. Your fleet graphics can be installed wherever you need them, reducing downtime and keeping your trucks on the road.
• Our proprietary fleet management software Vomela EDGE lets you track the project and installation status of your fleet across the country, complete with finished photos.

If you’re looking for a partner to help you with your fleet rollout, contact us today.