Capturing Attention in a Busy Environment

While convenience stores (c-stores) have been around for years, your signage shouldn't be. Keep in mind that busy environments may make it difficult to direct attention in the correct and most efficient way. At The Vomela Companies, we look to find the best fit for different settings to precisely capture your customers' attention. 

The store layout is key, so let's make it more efficient. Your goal is to guide customers through the store, introducing them to new products along the way. Consider signage that encourages customers to browse and potentially buy. Here are some tips to avoid clutter and get more clarity:

Have Variety

Over the years c-stores have been seeing an increase in foot traffic from 14-30% from the previous years. So, catching the customers' eye has become more essential for c-stores to capitalize on.

Today c-stores are looking to make their customers' experience memorable. Take advantage of your brand and inform customers about the products you have to offer. Consider the implementation of wall, window, ceiling, and floor graphics to transform your store design into sales.

Signage should be created to enhance a business, not drive customers away. It can help guide them through your aisles with easy to use wayfinding or highlight the soda section with back-lit signage. Avoid clutter and highlight what's essential with these different types of signage:

• POP displays
• Banners
• Cooler graphics
• Wall murals
• Store décor
• Pump toppers
• Beverage/Food station
• Pole signage
• Window graphics
• Halos

Too Complex?

No matter how complex the campaign is, we have experience assessing hundreds of locations with unique fixtures and layouts. The right print provider can help simplify your campaign management experience. The print experts at The Vomela Companies help design, approve, print, deliver, and install the finished products while creating the best experience for you.

Staying on Track

With the variation of prints produced for most c-stores, staying within budget is a priority. There is always full transparency to pricing and project management planning. These tips have helped both The Vomela Companies and regional c-store executives use valuable data to understand the quantity of print inventory we need to produce.

The Vomela Companies is honored to be working with local c-stores around the country for the past 35 years, and we would love to work with you. Contact us today!

By Mollie Ray, Marketing Intern