Have you ever chosen to shop at a store because of its inviting atmosphere? Lighting plays a pivotal role in retail signage, significantly enhancing the shopping experience and influencing customer behavior. With 76% of American consumers entering stores they have never visited simply because of the signage, incorporating backlit signage can draw even more attention and attract potential customers.

Here are some key reasons why you should consider adding backlit graphics to your retail space:

1. Enhance Visibility

Good lighting ensures that signage is easily visible from a distance, making it easier for customers to locate your store and the products inside. Bright signs capture the attention of passersby, which is especially important in retail environments to increase foot traffic.

2. Brand Perception

High-quality, well-lit signage reflects positively on the brand, conveying a sense of professionalism and attention to detail. It can also enhance brand recognition and recall, as well as create an immersive brand experience for consumers.

3. Provide Direction

Signage placed strategically can guide customers through the store, highlighting specific areas, pathways, or product sections. Backlit signage is attention grabbing, easily highlighting featured products and encouraging customers to look.

4. Psychological Impact

Proper lighting can create an inviting atmosphere and positively influence customer moods. Backlit signs can stimulate impulse buying by drawing attention to special offers at checkout.

5. Marketing and Sales

During sales, holidays, or special events, illuminated signage can direct focus to limited time offers, encouraging immediate purchases. Integrating digital elements can create interactive experiences, making shopping in a brick-and-mortar store more memorable and fun.

Real World Examples from the Vomela Network

Window Displays

Backlit signs in windows can attract customers into the store, particularly effective during evenings or in darker locations. During the holiday season when it gets dark as early as 4 PM, backlit signage adds a much-needed glow to your holiday displays.

Backlit dimensional signage

Add color-matched dimensional logos or design elements throughout the store for a cohesive brand look. Or add a feature wall for a selfie spot in your store to encourage sharing on social media.

In-store & Wall Displays

LED lightboxes and backlit SEG (silicone edge graphic) displays are incredibly versatile. Create illuminated backdrops to highlight products, or POP displays near checkout to encourage last-minute purchases.

Use selective backlit to allow various levels of light through the design for a unique effect.

Wayfinding Signage

Illuminated wayfinding signs help guide customers throughout the store, enhancing the shopping experience and making it easier to find specific products or sections.

Outdoor Signage

Well-lit exterior signs ensure that the store is visible and attractive even after dark, increasing foot traffic during late hours.

Digital signage

Incorporating digital signage into your backlit displays allows for dynamic content updates and rotating promotions.

By leveraging the power of lighting in retail signage, businesses can significantly enhance their marketing efforts, improve customer satisfaction, and ultimately drive more sales. With a long history in both large and small retail environments, Vomela is the perfect partner for all of your retail signage. Contact us to get started!