Print Considerations for Multi-branch Marketing

When you have multiple locations to consider in the finance and banking industry, it can be easy to fall back on a simple, generic décor. While many think that it can make planning and ordering less complicated, each branch has its own qualities that should be showcased through your print collateral. The Vomela Companies are a reliable resource, not only for printing and design, but for the services we offer throughout the project. We want to give you the guidance you need to make sure it's done right the first time.

Common Thread

The Vomela Company’s network of printers has the ability to produce large amounts of any type of print element you may need. From vinyl wall graphics to direct mail pieces or promotional fabric banners, we can turn your vision into a reality. This printing capacity makes it easy for our clients to create or maintain a common thread between your banking locations, whether it be five or five thousand.

Consistencies throughout each of your locations is essential to your customers. You want them to feel as though they are going into the same atmosphere as their hometown bank, even if they are hundreds of miles away. Keeping the visual elements similar in each branch can be an easy way to give the customer a cohesive journey with your brand, one of the many ways to keep them coming back.

Unity between branches can be important, but this can be done while still embracing the culture of the community. It demonstrates that you care enough about your customers to make each branch feel as though it's always been a part of the neighborhood. If culture is a part of your brand imaging, then it is that much more important to showcase at each of your locations. Through our ordering system, it can be simple to change messages and promotions on each element. This lessens the burden of having to start from scratch each time.

Besides considering the decorations for your existing locations, new building or branch acquisitions are another reason for needing new branding collateral. One of the first steps of an acquisition is to make the new location feel like it belongs with the rest of your bank family. When a new location is acquired, changing the sign out front is not enough to make it represent your brand well. Here are things to think about when welcoming a new addition or modernizing your common thread. 

Simple Process

With our easy to use online system, orders can be placed within a few clicks. This system gives you a way to reduce waste and expenses by not having to order in mass quantities and store them until needed. Having to reorder any elements, whether it be due to damage or branding a new store, is a simple and efficient process. Our logistics system is there to make sure that each print piece ordered goes to where it is needed. This is to ensure you get what you need, where you need it, as soon as you need it.

This system eases your load by minimizing the hassle of starting a new ordering process every time collateral is needed. Our online ordering system eliminates the need to start from scratch. With our on-demand production, our end goal is to make sure you get the products and services that your company deserves, but only when they're needed.

With The Vomela Company’s support, you could redesign not only your spaces but redefine your story. Learn more about what we can do to help you bring your ideas to life by starting a conversation with us! 

By Jenna Doege, Marketing Intern