Quality and safety are top priorities in any professional environment, and that holds especially true in the world of healthcare. From floor to ceiling, every aspect of a healthcare space should exude cleanliness, professionalism, and a commitment to healthy practices.
At the same time, hospitals and clinics need to take measures to enhance the patient experience in ways that encourage return visits and brand recognition. The sterile requirements of these spaces can seem at odds with business-minded marketing campaigns, but that doesn’t need to be the case. Here are a few ways you can safely and effectively engage with patients using printed graphics and techniques:
Public surfaces like counter decals, tablet screens, and hand rails can act as a breeding ground for bacteria and germs. Specialized coatings like Safeshield™ Surface Protection Film can be applied to surfaces and print graphics to increase the durability of these surfaces while providing a 99.99% reduction in E. Coli, Staphylococcus Aureus, MRSA, and C. diff.
Safety Through Wayfinding
When done right, the wayfinding experience is almost unnoticeable. In a medical environment, the focus of printed wayfinding graphics is on simplicity and efficiency. You want to get patients and staff where they need to be as quickly as possible, and an experienced print partner will be able to provide some helpful tips.
Whether it’s for a marketing campaign or a simple wayfinding application, color plays a huge role in both representing your brand and setting the mood for staff and patients alike. Color schemes can have a noticeable psychological impact depending on the purpose of a space; Bright, pure colors are great for places of energy and vigor, while darker, soothing colors can create an atmosphere of healing. A good print partner will be able to provide design services while ensuring color matching on a variety of surfaces.
As any healthcare worker knows, confidentiality is of utmost importance. Whether it’s a personalized direct mail campaign or a simple rebranding job, it can’t hurt to find a HIPAA certified print partner to ensure patient information is completely secure.