Smart Digital Signage for Every Space

Digital media pairs perfectly with printed media. Combining the two creates a dynamic, flexible, and results-driven marketing strategy that keeps up with technology and consumer behavior while building on tried-and-true methods. In fact, retailers who utilize digital signage paired with print graphics report seeing an average increase in sales of almost 30%. 

Digital signage reaches spaces where print doesn’t, helping to fill the gaps with flexibility, real-time updates, measurable results, and stronger engagement. Let’s look at the advantages, how the two work better together, and some ideas of how you can put this hybrid signage approach into action. 

Real-Time Control and Flexibility

Remote Management

With digital media, you can control your content from anywhere. Whether you're running a single retail store or managing hundreds of locations, digital signage lets you update messaging from one central hub. It gives you brand consistency across locations without the delays and costs of reprinting, knowing that the same content is at every site, even if they are across the country.

Quick Pivoting for Fast-Paced Campaigns

Digital signage lets you pivot on the fly. You can schedule content at different times or days of the week, by promotional cycles, or rotate several messages on the same screen to include multiple campaigns or product ads. This reduces headaches with mid-project changes and keeps you from having to deal with reprints. Think about your Spring Collection going from on-trend to on-clearance, it can be done with a few keyboard strokes!

Reach the Target Audience You Want

Digital can be used to reach a very targeted audience, whether it’s a specific persona or geographical area. When both kinds of media work together, you have a better chance at reaching everyone you want to, from more broad to very specific targeted markets.

Digital signage can be used to enhance audience targeting with:

• Time-of-day specific messaging

• Location-based targeting

• Dynamic content by audience persona

• Integration with mobile, loyalty, or app-based campaigns

When paired with printed signage, you can create a hybrid marketing strategy that reaches more broad foot traffic as well as more targeted digital audiences at once.

Cost Efficiency Over Time

While digital signage involves a higher upfront investment, the long-term savings and ROI are significant enough to offset the cost. Not only are commercial grade displays durable enough to last years, but they can be reused across different campaigns, seasons and promotions, maximizing your investment in printed marketing materials with tools that evolve alongside your business.

A Hybrid Strategy

The hybrid approach to marketing gives you the best of both worlds, creating a more effective campaign strategy that increases both visibility and interactivity. Retailers who utilize digital alongside traditional print reported seeing a boost of 27% in customer engagement with promotional content. Take a look at this comparison chart to see the pros and cons.



Here are a few ways you can add digital signage to your printed signage: 

• Point-of-purchase:  Use countertop print ads and a digital display, like our rolling A-frame, in your checkout area to cross-sell products, show testimonials, or promote limited time offers. 

• QSR: While a large, printed wall mural is perfect to tell your QSR’s brand story, a digital menu board is a perfect complement to show daily specials based on time of day, show wait times and order statuses, or promote upsells with engaging video content. 

• Trade shows and events: A custom branded fabric backdrop is perfect for recognition, while built-in digital displays in the booth walls show case studies, product demos, and interactive catalogs. 

• Retail spaces: Colorful window graphics can entice passersby to come inside the store, and a large video wall can show current store promotions or video content to keep product stories fresh and engaging. 

• Indoor and Outdoor: Our commercial displays are weather-resistant and ideal for storefront, drive-thrus, or entryways to complement outdoor banners and wayfinding signage.

Vomela Digital Media

We offer a range of digital media solutions to fit every vertical and space:

• Rolling A-frames

• Digital TVs and displays

• Digital menu boards

Today's marketing isn’t print or digital—it’s print and digital working together. Contact us to explore adding Vomela’s Digital Media to your current campaigns for retail, QSR or events. See more at Vomela Digital Media.