When you’re embarking on an exciting new print initiative, where do you start? Do you create some eye-catching art? Do you figure out what sort of material you’d like it to be on? Perhaps you capture some dimensions of your space? Apologies, but it’s a trick question.
The truth is, there’s no right way to go about a print project, but there are plenty of wrong ways. Every project comes with a unique set of challenges and specifications. Here’s how you can take the guesswork out of a large format print project.
Lean on Experience
The print industry is unique. Many of the folks within it have spent their entire careers in print, and their expertise is evident. In order to be a successful salesperson or customer service rep, we need to be able to problem solve in a way that goes beyond a brochure of products.
Print experts need a deep knowledge of the materials, equipment, surfaces, and so much more we come across every day. Work with a print provider who can draw from a wealth of institutional knowledge throughout their network.
Many companies have access to talented graphic designers, and we’re all for it. But print comes with a different set of considerations when transforming a digital design (which lives on a backlit screen) into a vibrant and eye-catching printed piece.
Your printer should have a creative team capable of taking existing designs and turning them into the best version of themselves in print. That can mean adjusting colors to fit chosen materials, taking ink limitations into consideration, and having an experienced pre-press team to make sure everything comes out of the press looking great.
So you have your shiny new large format graphic. Now what?
This is where an experienced and certified installer is a must. You print provider should have an extensive network of installers so they can benefit from a range of specialties and guarantee quality every time. This is another place where an experienced sales rep or customer service rep will be invaluable. They’ll make sure your job is done right the first time, every time.
At The Vomela Companies, we often talk about transforming ideas into memorable experiences. At the end of the day, that’s what we do. We take our customers’ ideas, we capture their excitement, and we use our knowledge base to make it real.
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