The year 2020 changed everything; how we manage our households, how we do business, and how we interact with the world at large. As we move into 2021, the safety practices and protocols people have gotten used to are becoming more of a societal norm than a momentary safeguard.
As major events including sports, concerts, and movies begin to resume, the physical spaces will continue to change to accommodate social distancing guidelines. The places people are most likely to spend their time after things open up are going to be the spaces that showed, and continue to show, that they take the health and wellness of their patrons seriously.
That’s where print graphics come in. They’re an easy, reusable, and affordable way to remind customers of your dedication to their safety. There are plenty of different things you can do for different areas of your entertainment space, too. Here are some great ways to show your dedication to eventgoers.
Welcome back signage.
A simple "Welcome Back" message is easy to develop and serves an excellent purpose. It warms customers up and makes them feel comfortable about their choice to return to an activity they've been missing. These small efforts are going to be what makes customers remember why they came to you in the first place. With so much competition and stress involved in the reopening of all business, entertainment spaces included, any competitive effort to stand out is going to be worth it.
Wayfinding and directional signage.
It can be intimidating to re-enter places that were once familiar. Any effort you can make to ease the process for customers is going to increase the likelihood of them returning to your venue again. Examples of wayfinding or directional singing include flags or signage that lists new protocols, where temperature screening or hand sanitizer is located, and similar helpful information.
Safely spaced floor graphics.
Not everyone understands what six feet really looks like. Without direction, people may tend to stand closer than is safe without even realizing it. Floor graphics spaced six feet apart take the unknown out of the process. You’ll know that your customers are spaced out properly, and so will they. That way they’ll be able to focus on what’s important: enjoying themselves within your venue.
Branded seat spacers.
Spacers are your friend when it comes to implementing safe social distancing in your venue or entertainment space. We’ve talked about using them on the floor, but that’s not the only place where they’re incredibly helpful. Branded spacers can (and should) be used in places like bleachers, restrooms, and any other crowded space.
Custom designed and printed graphics for safety and social distancing are more evergreen than you might think. They can be reused during the post-pandemic flu season year after year, and are capable of building brand trust with customers who are more wary about returning to “normal” than others. If you’re curious about what a national custom printing provider can do for your business, get in touch with our team at Vomela today.