Getting Creative with Print Surfaces

From our expert Tyler Hart, Digital Marketing Specialist at The Vomela Companies' St. Paul corporate office. Check out this content, as well as more content like it, in the Minneapolis/St. Paul Business Journal. 

The average quick service restaurant or retail space is saturated with eye-catching imagery, and today’s consumers are selective with their attention. When I look around these spaces, I see myriad opportunities to stand out from the competition.

Traditional surfaces including menu boards, storefront windows, and walls should always be working for your brand. However, there are additional print graphics opportunities to leave lasting impressions.

• Tabletop Graphics – Sturdy vinyl graphics are perfect for seasonal advertising, brand building, and just plain fun graphics. Antimicrobial coatings provide a great opportunity for health-minded spaces such as restaurants.
• Point of Purchase/Promotional Graphics – These standalone systems can be moved, altered, or taken down at any time, allowing for a customizable customer experience.
• Floor Graphics – From wayfinding to seasonal promotions, these unique prints are sturdy enough to handle heavy foot traffic while providing a novel way to give customers the information they’re looking for.

Remember, eye-catching graphics shouldn’t always be a sales pitch. They’re a chance to grow your brand, connect with your customers, or simply have some fun.