Tuesday , 11 February 2020 | Retail, general printing, marketing
Valentine’s Day is only a few days away, and that means the opportunity to create branded décor to showcase the season. As we’ve discussed, a successful print graphics campaign is all about building an experience for your customers.
You might think an “experience” is overkill, but when you create a memory for a potential customer, it enhances your brand authority more than any sale ever could. An experience can be exciting for customers, or it can simply help the purchasing process become more seamless. Today, we’ll talk about not only how you can use print graphics for Valentine’s Day, but also how to leverage every major holiday in ways that fit any budget.
We understand how enormous a print graphics project can seem from the onset, especially if you have no experience when it comes to physical graphics. If you’ve been put in charge of your company’s print marketing campaigns, it can be stressful to figure out how to get started. We’re here to help.
Whether you’re looking to capitalize on an upcoming holiday or simply update your signage, the first step is partnering with a team you can trust. An expert print graphics company will guide you through the process, making it easier for you to see and understand the steps and what will go into the process. The same goes for installing your engaging new graphics. This is where a professional team can shine. A trusted print graphics partner can take care of the installation from start to finish, or they can leverage their expertise to create an installation process that can be completed by workers of any skill level.
Perhaps our biggest piece of advice for holiday print graphics is to make it your own. We’ve worked with a wide variety of clients for every holiday, and the most successful and long-lasting campaigns tend to be the ones that stay true to their brand.
For example, IT’SUGAR, a trendy candy store, created Valentine’s graphics to market their storefronts for families and kids. But they didn’t just go with a the classic pink and red; they used neon yellows and eye-popping colors with funny, snarky sayings on them because that’s what they've identified as their brand. If your company wants to join in on the holiday fun but you’re not sure it’s the right look for your business, make it your own.
While it would be nice to have an entire closet full of beautiful, high-quality print graphics, the reality is you have a budget, and we understand that. Finding the balance between budget and quality is our specialty.
For holidays, one of our biggest tips is to purchase multiple holiday graphics at one time for the entire year, or even beyond that. If you have built-in or standalone frames for graphics, you can even buy double-sided graphics, saving on materials costs. This is where a print expert can help you cut cost without cutting corners.
If your print partner has a wide enough network, they can save time and money by reducing shipping costs. At Vomela, we can print and ship around the nation based on the final destination of the graphics. Our range of locations and expertise allow for much more regional access to print services.
Obviously, you need the classic elements of each holiday, but modern, personal elements for your brand go a long way. One of the best ways to keep your project within budget is by choosing materials that don’t necessarily cover the entire store, storefront, or business, but instead purchasing a few items to go in strategic positions.
For all your Valentine’s printing and other holiday printing needs, The Vomela Companies is ready to help. We’ve worked with thousands of clients in healthcare, fleet graphics, retail, and more. It doesn’t matter the size or scale of your business – we’re ready to help. Give us a call today!
Feb 11, 2020 |
Topics: Retail, general printing, marketing