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Now is the Time to Add Direct Mail Marketing to Your Retail Holiday Campaign

Holiday shoppers are busy, distracted, and overwhelmed by digital ads. Physical touchpoints like direct mail can make an impactful connection between..

5 Print Marketing Myths and Why They’re Not True

As one of the oldest marketing methods, print is prone to misconceptions that become widely accepted as truth. Print marketing is also often..

Science Says: Print Marketing is Better

In 2014, Frontiers in Human Neuroscience published a fascinating study. The researchers analyzed human memory regarding 3D objects versus 2D..

Specialty Printing Guide: Embossing and Debossing

If you're looking to add drama to your print job by way of texture, look no further than embossing and debossing! These techniques can be used alone..

How To Be an Environmentally Conscious Marketer

Globally, the generational shift in consumers is driving massive changes in buying decisions. As Millennials and Gen Z represent a larger percentage..