There's no denying the many benefits of fleet wraps to any business with company vehicles. They're a low cost, high ROI way to constantly and consistently advertise your company and the services it provides. Each day, a single van or truck can rack up thousands of impressions just by being out in the world.
The average cost per thousand impressions for a primetime TV ad is about $25. In comparison, on average, a vehicle wrap can provide that same number of impressions for less than a dollar. Long story short: fleet wraps are a good deal. That’s not the end of the story, though.
Fleet graphics can go a long way toward better protecting your drivers and your business. In this post, we’ll tell you what you need to know — and do — to maintain safety and compliance with the help of fleet graphics.
Opt for graphics that use reflective substrates.
Not all substrates are created equal. In print graphics, as in all things, quality counts when it comes to safety. One of the most helpful substrate characteristics is reflectivity. Reflective wraps allow your vehicles to stay visible no matter the time of day or night. They work to decrease your risk of potential accidents while simultaneously enhancing the noticeability of your posted advertising. In fact, according to the American Trucking Association, the use of reflective graphics on a truck or fleet vehicle can increase annual impression numbers by nearly 40%.
Work with a company that’s aware of any local or state regulations.
Depending on where you live, there may be unique Department of Transportation compliance requirements for your fleet. This is especially true in the healthcare field where there are specific rules as to what graphics are allowed on emergency response vehicles. If your state legislature doesn't have these types of requirements, that doesn't mean you're off the hook, either. Many insurance companies require companies to have structured safety protocols in space to minimize potential loss or damage.
Whatever the guidelines may be, when it comes to the appearance of your fleet, you want to make sure you're following the rules. That's why it's important to partner with a company that knows the guidelines for your particular neck of the wood. That way they can create graphics that keep your trucks rolling just the way you want instead of putting your business on pause due to unforeseen violations.
When it comes to your fleet, there are a few main priorities: safety, security, and positive impressions. The right fleet graphics can help you better address all three of these needs in a way that’s both accessible and affordable.
If you’d like to learn more about how Vomela can help you roll out a new plan for company-wide fleet graphics, check out our Ultimate Guide to Planning Fleet Graphics. If you’d rather talk to someone in person, you can call or email us anytime.