As an advertising medium, fleet surfaces are among the most lucrative and engaging out-of-home media options available. Whether it’s a semi trailer, a fleet of service vehicles, or anything else on wheels, these surfaces are unique because they’re going to be visible whether they have graphics or not. That’s why we always say:
A blank trailer is like an idle truck.
Consumers are constantly surrounded by every manner of advertising, and savvy consumers are changing the way we view the more traditional approaches. However, that doesn’t mean they’re not worthwhile. One study found that 96 percent of respondents thought fleet graphics had more impact than billboards.
Whether they’re driving down the highway or parked in front of your headquarters, fleet graphics are working full-time to represent your brand. They can also be targeted to specific audiences based on the region they’re operating in.
How long do you need your graphic on the road? For one-off events or seasonal advertising campaigns, temporary graphics with easily removable adhesives are a plus. For a longer-lasting solution, permanent adhesives with high quality vinyl substrates are the status quo. There’s a material and a process for every use case. Partnering with an experienced graphics company is a great way to ensure your needs are met.
As a traditional advertising medium, fleet graphics stand far apart from the competition. At a cost of $0.48 per thousand impressions (CPM), this method of advertising is substantially cheaper than other common spaces like billboards ($3.56 CPM) and newspapers ($19.70 CPM). Considering that fact that many companies already pay to operate a fleet of vehicles, fleet graphics start to look like something a successful company can’t afford NOT to create.