Entering year two of the pandemic, your company has decided to keep your annual event a virtual one (hopefully for the last time!). Previously an in-person meeting of hundreds (or even thousands), you’ll now be virtually “meeting” participants and interacting solely through your computer. So, to let people know, you only need to send a few emails and call it a day, right?
Not quite. Event marketing for a digital event is critical, and your marketing mix should include direct mail. With businesses reopening weekly, your potential attendees are coming back to the office—creating opportunity to reach them with a unique print piece.
Benefits of direct mail:
Capture attention. Cutting through the digital clutter these days can be a tough order. Printed direct mail can grab your targeted audience and break through their daily digital routines.
Motivate your audience. Use language and images that speak to your audience and tell the story of why they should attend. Persuasive marketing makes a difference!
Personalize your audience experience. Vomela Commercial Group’s digital presses can personalize each and every mail piece so that you are speaking to different segments of your audience with ease. There are so many ways to customize a mail piece—talk to your account manager for ideas and recommendations.
Direct attendees online. Provide the details for your attendees to register, access schedule details, and read about featured speakers. Since this information is evolving rapidly, it makes sense to have it web-based.
Measure your results. Provide your audience with a code or other metric so that you can measure your response. Taking that one step further, providing each potential attendee a custom URL can help you keep track of who is interested in attending before they even register. (We can facilitate this through personalization.)
Provide a contact person. Attendees should know where to turn if they have questions. If you have too many questions for one person to handle, split your list and have different contact information printed for different recipients on your list.
For more information on Intelligent Mail, click HERE