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10 Reasons To Maximize Your Marketing With Intelligent Mailing Campaigns

According to Forbes magazine, 80% of consumers are more likely to buy from a brand that provides personalized experiences. This is not a secret! Think of all the personalized emails and direct mail you receive on a daily basis. Most companies are focused on providing a personalized experience, and if you are the exception, you're going to get left behind.

So the question isn't "Should we personalize?" but "How much can we personalize?" Additional questions include:

  • How do you identify the correct audience?
  • How do you capture their attention in a memorable way?
  • How do you integrate traditional mail, email, video, social media, and even print advertising to target them? (Can you even do that?!)

Find these answers and more with Intelligent Mailing by The Vomela Commercial Group (VCG)! This highly personalized and adaptable approach to marketing makes use of a variety of communication channels. Here are the top 10 reasons to utilize our Intelligent Mailing resources for your next campaign.

10. Use a universally proven technique.

We've seen all kinds of companies find success with Intelligent Mailing campaigns. Associations, colleges and universities, healthcare providers, and financial institutions are just some of the industries our customers come from. 

9. Remain flexible and nimble

Because of the rapid response VCG can provide, campaigns can pivot quickly to take advantage of real-time analytics you’re track. If one message doesn’t register, let us know and another touchpoint can be assigned and deployed.

8. Maintain your brand image.

Each touchpoint—whether in print or digital—is consistent with your company's branding. You can expect seamless campaigns that resonate with your customers wherever you interact with them.

7. Use your existing database.

There's no need for any complicated tools or implementation. We can help you craft winning campaigns using your current database management system. If you have a CRM or database tool for your customer and prospect information, we can work with it.

6. Make people feel seen.

Salesforce reports that 84% of consumers say being treated like a person, not a number, is very important to winning their business. Because of this, Intelligent Mailing delivers improved response rates and drives results.

5. Manage security and confidentiality.

We understand that privacy is a major consideration when working closely with your data. Our HIPAA compliance and SOCII certification ensures information security throughout each campaign.

4. Expand your marketing mix.

Intelligent Mailing isn't just about postcards and emails. Personalized URLs can lead to limited offer websites. Social media can boost engagement with your brand. Digital ads keep your name top-of-mind. All these and more are techniques we can employ to reach your customers and prospects in new ways.

3. Increase customer engagement.

They say it's much easier to hold on to a current customer than to go out and find a new one. By targeting your customers' needs and providing them with information, you can boost their engagement with your brand. It's not always just about the bottom line—maintaining relationships is a big part of continued sales.

 2. Work smarter, not harder.

The high level of personalization in Intelligent Mailing campaigns improves the relevance of each message you send. By providing relevant information to your customers, you are making your data sell for you. Besides, what else are you doing with all of that information?

1. Don't do it alone!

VCG provides a unique blend of services that cover all the bases of a successful multichannel campaign. Our services include printing, mailing, digital campaign management, marketing promotion, and automation. We have the tools and experience to help you engage with your target audience—online and offline.

To see what we have already done with this type of service, check out this case study!

No matter what you want to send, if you're looking to reach out to your customers in a brand new way, The Vomela Commercial Group can help you accomplish your goals. Get in touch with us today to talk about our custom design and printing services.

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Mar 03, 2021 |

Topics: Commercial Print, direct mail

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