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Now is the Time to Add Direct Mail Marketing to Your Retail Holiday Campaign

Holiday shoppers are busy, distracted, and overwhelmed by digital ads. Physical touchpoints like direct mail can make an impactful connection between..

The Vomela Companies Acquires Leading Direct Mail Automation and Printing Company PFL to Expand Its Capabilities

St. Paul, Minn. July 9, 2025 - The Vomela Companies, a full-service provider of visual communications and specialty graphics, today announced the..

How to Engage Gen Z with Direct Mail

The digital natives of Gen Z are no strangers to the bombardment of digital ads. Using direct mail to connect with this demographic has the power to..

5 Print Marketing Myths and Why They’re Not True

As one of the oldest marketing methods, print is prone to misconceptions that become widely accepted as truth. Print marketing is also often..

How to Use Triggers in Automated Direct Mail Marketing Campaigns

AI and automation are hot topics in all areas of business these days, and marketing is no different. Because direct mail has such a high response..