The year 2020 has been unique in many ways, and with holiday shopping season in full swing, we’re going to continue to see a departure from the norm. Consumers are prioritizing safe, convenient ways to get their holiday shopping done, and it’s up to retailers to do everything in their power to ensure customer safety. Here are some ways retailers have been adapting to the new normal in 2020.
Safety Signage & Social Distancing Guides
When entering a new space, safety is top-of-mind for today’s customers. Make use of clear, concise printed signage to set expectations and ease the minds of new people entering the store. Window and door graphics are a great way to provide best practices for personal protection equipment. Standees and floor graphics are the perfect solution for effective social distancing and safe wayfinding.
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Online Sales
Many retailers are going to be focusing on digital sales this year to cut down on face-to-face contact. While retail spaces should still reflect the spirit of the holidays, there are additional ways to get your brand in front of customers who are doing their shopping from home.
Direct mail campaigns are a highly engaging way to get your brand in front of new and existing customers. The opportunity for personalization makes this sort of campaign perfect for retailers who know their customers and understand holiday buying habits. With the help of the right print partner, you can personalize communications based on previous purchases, geography, web searches, and a number of other demographics.
Interactive Graphics
Shoppers are always in search of unique new experiences in retail settings. In times of heightened safety precautions, interactivity requires a whole new level of creativity. By partnering with an experienced print expert, you can draw from decades retail of experience to ensure you’re still engaging with customers in a safe, retail-friendly way.
Some examples include digital elements, such as QR codes or Augmented Reality experience. Other solutions like floor graphics and wall graphics are naturally touch-free, allowing you to completely transform a portion of a store to make the most of the holiday season.
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