With foot traffic increasing in convenience stores across the country, durability is essential when installing long lasting print graphics. This is an opportunity to take full advantage of your space – and to make sure it's done correctly. Once you have decided what you're looking for in your c-store, keep these considerations in mind if you want to get the most out of your graphics.
How long will your graphic stay up? Every graphic and substrate has a unique timeline based on different variables. For example, if your graphic will be going on a wall, the paint can either hurt or hinder the longevity of your graphic. Whether it’s 7 days or 7 years, our installation experts will help you find the best substrate for your unique situation. When looking at your budget, you want to make sure that you are getting the most out of the elements you purchase. At The Vomela Companies, we make sure projects are executed right the first time.
It’s always a good idea to consult your expert print provider with your vision to get the most life out of your graphics. We want your graphics to be successful and never fall flat. We double check every graphic after installation to ensure the right substrate was chosen and all obstacles were tackled.
What Type of Surface?
Each type of graphic and substrate are suited for specific surfaces and conditions. At the Vomela Companies, we have experience working with a wide range of surfaces and environmental factors. Long story short, you can consider the implementation of wall, window, ceiling, and floor graphics to transform your store design into sales with our help. Even textured surfaces like brick and concrete can be covered with a specific material and installation process. It may be time to venture out and try different graphics because catching a customer’s attention is more crucial than ever before. Choosing the right combination of material and design makes all the difference.
Whether it’s interior or exterior finding the right substrate can be easy with the right guidance. Find some creative new practices in c-stores nationwide below:
Easy to Clean
When working around food and beverage areas, employees need to be able to clean graphics without damaging them. Easy to clean graphics make it simple for employees to maintain a clean and sanitary environment without having to worry about tarnishing the elements. C-Stores have many graphics around food, and finding the best fit to comply with sanitary standards is essential. Understanding the areas of concern can help your print provider to suggest the perfect substrate for your situation.
Ease of Re-branding
Re-branding is a common occurrence in convenience stores. A customer's connection to a brand is essential; by sticking to what the customer knows and recognizes, you're keeping their loyalty. And by keeping that brand modern, you're consistently showing that you're here to stay. Brands that are strong don’t only capture attention, but keep the customers coming back. Brand communications and signage should constantly push creative boundaries to show consumers your innovative side.
By Mollie Ray, Marketing Intern