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How Visual Merchandising Influences Buying Behavior: Strategies for Retail Graphics

Great design in visual merchandising isn’t just about aesthetics. It’s also a proven driver of customer behavior. Strategic graphics can spark..

The Power of Light: Boosting Retail Sales with Backlit Signage

Have you ever chosen to shop at a store because of its inviting atmosphere? Lighting plays a pivotal role in retail signage, significantly enhancing..

5 Ways Print Can Make Your Event More Inclusive

Think about the graphics and printed items at the last event you attended. Were they easy to interpret, easy to follow, and placed appropriately?..

Specialty Printing Guide: Foil Stamping

If you want to add some bling to your print projects, there's nothing quite like foil stamping. Also called foiling or hot foil stamping, this..

Specialty Printing Guide: Unusual Inks

Some of the most unique specialty printing techniques can be employed with little more than an added printing plate. Adding unusual inks to your..