Create Personalized Healthcare Campaigns Through Data

Reminders are one of the best ways to use your data and get patients in for their annual checkups and visits. Patients appreciate being alerted to health events like blood pressure checks, flu shots, diabetes screening, and informational sessions.

Elk Grove Graphics, a Vomela network company, sets up automated postcard and personalized letter reminder campaigns for a savvy Midwest healthcare system. Their marketing team works with our specialists to create strategic campaigns using data, automation, and robust printing capabilities. The sophisticated campaigns produce strong results for this client, which keeps them coming back to us with new ideas and challenges to solve.

The automated postcard reminder campaigns send notices by topic or condition, which are targeted and personalized for each consumer. Using hospital data systems, we mail to homes and track downstream patient activity. Or we can generate new patient mailing lists by profile and sorting by zip code, then track downstream activity. We take data security seriously and have SOC2 Type 1 and HIPAA compliance policies and practices in place.

Visit our healthcare page for some examples of the creative approaches to using data to personalize messages to new and existing patients.