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Maintaining Brand Identity in Healthcare Settings

A well-developed brand identity is a crucial cornerstone of any healthcare institution. A brand identity is the culmination of all the elements that work together to portray a desired image to prospective patients. It can include elements like brand voice, patient-facing messaging, and visual choices such as color and design. It’s what makes you… you.

This is especially true when it comes to visual identity. Your brand’s visual identity is made up of your logo, colors, typography, and photography. It's the culmination of the choices you make regarding your company's identity (and what makes it stand out from the competition).

Developing your brand’s look – and the accompanying materials – can be a complex process. That’s why it’s recommended for healthcare companies to find a print partner that can help them not only develop their look, but continuously develop materials that are consistent in vision and style.

Develop your visual identity from beginning to end.

In healthcare, it's all about making patients feel safe while they're seeking care. A consistent brand identity encourages patients to take comfort in their chosen healthcare institution, developing an emotional investment in their healthcare provider. Work with a company that can help you refine your brand from start to finish. If you partner with a graphics company that is capable of helping with brand concept, design, production, installation, and printing, then you’ll have a partner that can meet your exact needs every time.

Be visible and stay compliant.

When it comes to communicating with patients, compliance must be considered alongside strong branding. There are many standards to meet when it comes to healthcare communications; HIPAA considerations, FDA regulations, you name it. Healthcare graphics aren’t always going to be impacted by state or federal regulation, but when they are it’s a lot easier when you have the support of a print company that has been there before.

Focus on precision.

Color plays a key role in brand identity. You want to make sure that your particular shade of blue, red, orange, etc. is represented correctly every time. Doing so digitally is one thing, but producing exact colors on a printing press is a much more refined process. The right printer is going to get that color right every time. Make sure they have qualifications like the G7 Master Qualification that says they know how to meet specific needs every time.

Learn about new possibilities every day.

When it comes to healthcare graphics, you already know about leaflets and direct mail. But that's just the tip of the iceberg. When you partner with the right company for your healthcare graphics, you have access to experts with decades of experience transforming brands and the spaces they inhabit. The options are endless.

When you're ready to take your healthcare brand to the next level, get in touch with the team at Vomela. Wherever you are in the process, we'll take it from there.

Nov 03, 2020 |

Topics: healthcare, branding

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