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Color Theory: RGB vs CMYK vs PMS

It’s time to get technical! To understand why your printed piece doesn’t always match your computer screen, we need to dive into some basic color..

Sending Direct Mail in the Era of Hybrid Workplaces

Summer is coming. Masks are (slowly) being removed. Employers across the United States are making plans for their employees to return to the office...

May 19, 2021 | Tags: Commercial Print, direct mail, Hybrid

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High-End Retailer? Consider Launching a Catalog

First published in 1951, the Ikea catalog was originally distributed to 285,000 households in southern Sweden. At its peak in 2016, more than 200..

May 5, 2021 | Tags: Commercial Print, Retail, catalog

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3 Mistakes You're Making with Your Printer

We all make mistakes—it's only human, right? When it comes to your relationship with your printing partner, there are three major mistakes you're..

Apr 28, 2021 | Tags: direct mail

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CARES - The Vomela Way

By now you know that The Vomela Companies network is a one-stop-shop for transforming creative ideas into high-impact specialty print graphics. With..

Apr 14, 2021 | Tags: cares

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