Blog - The Vomela Companies

We Are Vomela

We did a lot of growing in the last year. In case you missed any of it or you’re new to Vomela, we wanted to introduce you to our family of brands..

Jan 25, 2023 | Tags: News, acquisition, vomela, print, multichannel, network, general printing, Printing

The Vomela Companies adds Total Graphics to its C2 Imaging Canadian Division

ST. PAUL, Minn., Jan. 5, 2023-- The Vomela Companies of St. Paul, Minnesota, announced the acquisition of Total Graphics Inc. of Burnaby, B.C. The..

Jan 23, 2023 | Tags: News, acquisition, POP & Promotion, vomela, store decor, digital, Retail, network, general printing, Printing

Why Signs Are Critical to Wayfinding Systems and Tips for Creating Them

If you've ever seen the Disney movie "Moana," you've heard of wayfinding. In the movie, the term refers to an ancient Polynesian art of ocean..

Jan 11, 2023 | Tags: Events & Exhibits, vomela, store decor, Retail, tips, wayfinding, general printing, creative services, Printing

Why Retailers Embrace the Magic of Magnetic Signs

When most people think of magnetic signs, they picture interchangeable vehicle graphics. No offense to car magnets, but they're small potatoes..

Dec 7, 2022 | Tags: POP & Promotion, vomela, store decor, Retail, tips, general printing, creative services, Printing, magnetic signs, magna-mounts, magnetic

Vomela and the Changing Role of Women in Printing

Claire Richards is an expert on women in printing. After all, she is one. "I've been in the printing industry for 12 years, and I grew up with..

Nov 9, 2022 | Tags: vomela, transportation, general printing, creative services, Printing, women in printing, diversity

Specialty Printing Guide: Die Cutting

Cutting millions of business cards into fancy shapes would take forever—unless you use die cutting. Print projects that use die cutting are unique,..

Oct 26, 2022 | Tags: collateral & commercial, vomela, general printing, creative services, Printing, specialty printing, die cutting

Specialty Printing Guide: Foil Stamping

If you want to add some bling to your print projects, there's nothing quite like foil stamping. Also called foiling or hot foil stamping, this..

Oct 12, 2022 | Tags: design, collateral & commercial, vomela, general printing, creative services, Printing, specialty printing

Specialty Printing Guide: Unusual Inks

Some of the most unique specialty printing techniques can be employed with little more than an added printing plate. Adding unusual inks to your..

Sep 28, 2022 | Tags: design, collateral & commercial, vomela, general printing, creative services, Printing, specialty printing

Vomela Marks 75th Anniversary With Tributes to Craftsmanship, Innovation and Teamwork

ST. PAUL, Minn., Sept. 12, 2022 -- The Vomela Companies, a visual communications leader based in St. Paul, Minn., is commemorating its 75th..

Sep 14, 2022 | Tags: News

Specialty Printing Guide: Embossing and Debossing

If you're looking to add drama to your print job by way of texture, look no further than embossing and debossing! These techniques can be used alone..

Sep 14, 2022 | Tags: design, Blog, collateral & commercial, print, tips, marketing, Printing

Specialty Printing Guide: Varnish, Aqueous, and UV Coatings

Have you ever flipped over a business card and seen smudges of ink on the back? How about having fingerprints all over your glossy pages before the..

Aug 31, 2022 | Tags: News, Events & Exhibits, Retail, dye sublimation

The Vomela Companies adds Visual Impact to its growing family of brands

ST. PAUL, Minn., Aug. 16, 2022 /PRNewswire/ -- Celebrating 75 years, The Vomela Companies today announced that it has acquired Visual Impact LLC,..

Aug 19, 2022 | Tags: News, Events & Exhibits, Retail, dye sublimation

The Big List of Things We Can Print (or Print On)

When we say, “big ideas printed at any scale and on any surface,” we really mean it. In our 75 years in business, we have pushed our creative..

Aug 17, 2022 | Tags: Fleet & Transit, Commercial Print, POP & Promotion, Events & Exhibits, Retail, general printing

Five Awesome Fleet Wrap Trends to Consider Now

Vehicle wraps are a cost-effective way to establish a brand, make visual impressions, amplify messages, and improve response and conversion rates for..

Aug 4, 2022 | Tags: Fleet & Transit, fleet graphics

How To Be an Environmentally Conscious Marketer

Globally, the generational shift in consumers is driving massive changes in buying decisions. As Millennials and Gen Z represent a larger percentage..

Jul 20, 2022 | Tags: environmental, general printing, marketing, sustainability

FLEX Your Marketing Muscle With Customized Software From Vomela

We've entered a new age of business, where employees are widespread, often working remotely, and businesses must keep up with their needs. With so..

Jul 6, 2022 | Tags: Commercial Print, print, ordering, general printing, Printing

How to Use Triggers in Automated Direct Mail Marketing Campaigns

AI and automation are hot topics in all areas of business these days, and marketing is no different. Because direct mail has such a high response..

Jun 22, 2022 | Tags: collateral & commercial, Commercial Print, print, direct mail, general printing, Printing, intelligent mail, marketing automation, automated marketing

Is Print Really Dying?

In 2022, it seems like everything has gone digital. On social media alone, more than 3 billion people globally are active users. Not to mention that..

Jun 8, 2022 | Tags: fleet graphics, Commercial Print, POP & Promotion, print, direct mail, general printing, Printing, Graphic design, intelligent mail

Retail Marketing for Cannabis Goes Mainstream in U.S.

As the sale and use of cannabis becomes more common and accepted, producers and manufacturers are embracing mainstream marketing strategies and..

May 25, 2022 | Tags: display, POP & Promotion, Events & Exhibits, store decor, graphics and signage, window graphics, hanging display, Retail, wayfinding, branding, marketing, Graphic design, cannabis, packaging

How Vomela's Cybersecurity Certifications Protect Clients’ Data In The Digital Age

Why would a printing company be concerned with cybersecurity? In this age of constant cyber threats, information security should be a major..

May 9, 2022 | Tags: technology, general printing, security

The trade show industry predicts that travel, events and trade shows will begin to make a comeback in the second half of 2022. Here are two event spaces that showcase unique shapes and displays..

Trade Shows and Corporate Events Making a Comeback in 2022

Despite the latest COVID variant rearing its ugly head, the trade show industry predicts that business travel, events and trade shows will begin to..

Apr 27, 2022 | Tags: design, Events & Exhibits, graphics and signage, general printing, covid-19, social distancing, interactive

Every Day is Earth Day

Each year people recognize Earth Day as a recommitment to their sustainable activities. For many public facing companies, that might be a step into..

Apr 13, 2022 | Tags: environmental, general printing, sustainability, Printing, ESG

Celebrating Women in Printing and Graphics

In recognition of Women’s History Month, we’re taking a look back at the vital role women have played in printing and graphics throughout our..

Mar 30, 2022 | Tags: inspiring, general printing, Printing

A Guide to Branding Your Physical Office Space

Vomela Commercial Group's Northern Virginia location is moving to a new space this summer. Plans are underway to build out the new space and move our..

Mar 16, 2022 | Tags: graphics and signage, environmental, branding, general printing, workplace

Image of event graphics printed by Vomela - signage, custom invitations, and a selfie wall

Wow Your Audience Before, During, and After Your Event with Clever Branding Opportunities

If you want to plan and implement a winning event marketing strategy, it should all revolve around your audience. Attendee experience is everything,..

Mar 2, 2022 | Tags: Events & Exhibits, print, graphics and signage, direct mail, branding, general printing, personalization, intelligent mail

Direct Mail and Marketing Automation: Are You On Board Yet?

Direct mail is trending upward in 2022! A recent report on direct marketing shows proof of an upward trend by companies not only in the United..

Feb 16, 2022 | Tags: Commercial Print, print, direct mail, general printing, personalization, marketing automation, automated marketing

Vomela Companies and SOC 2 Type II Certification logos

Printing Leader Vomela Achieves SOC 2 Type II Information Security Certification for Personalized Print Marketing Solutions

Leading commercial graphics and printing firm The Vomela Companies today announced its latest data integrity enhancement for its customers through..

Feb 8, 2022 | Tags: News, certification, direct mail, personalization, intelligent mail, security

7 Modern Printing Lessons from Benjamin Franklin

Did you know that American founding father Benjamin Franklin was a printer by trade? As a child, he dreamed of opening his own printing and..

Feb 2, 2022 | Tags: Commercial Print, print, general printing

The Vomela Companies Announced as Green Sports Alliance's Founding Green Visual Communications Partner

St. Paul, Minnesota-based The Vomela Companies was announced on January 26, 2022 as Founding Visual Communications Partner of the Green Sports..

Jan 31, 2022 | Tags: News, sustainability, green sports alliance (GSA)

Image of printed mailers, postcards, and envelopes

3 Ways Design and Planning Can Make Up For the Paper Shortage

The global paper shortage isn't stopping anytime soon, despite last fall's outlook. Supply issues are affecting each step of the papermaking process,..

Jan 19, 2022 | Tags: POP & Promotion, print, direct mail, branding, paper shortage

The Vomela Companies adds Gillespie Graphics to its Transportation Group

St. Paul, Minnesota-based The Vomela Companies today announced that it has acquired the assets of Gillespie Graphics of Portland, Oregon. The..

Jan 4, 2022 | Tags: News, Fleet & Transit, transportation

Commercial Printing Outlook 2022: Flexibility and Planning Are Key

There will always be a market for commercial printing. In fact, a November 2021 report shows that the global commercial printing industry generated..

Dec 8, 2021 | Tags: Commercial Print, production, direct mail, environmental, covid-19, personalization, paper shortage

Examples of promotional boxes with branded items such as Halloween pumpkin carving kit, milk and cookies kit and a fall treats medley

10 Reasons to Order Your 2022 Promotional Products NOW!

The holiday season is fast approaching, which means it's time to order next year's promotional products! Here are 10 reasons to order your 2022..

Nov 10, 2021 | Tags: POP & Promotion, print, branding

The Unconscious Mind & Printed Content: How Neuromarketing Can Inform Designs

What do people really think of your logo? What emotion does your latest promotion trigger? Which brochure design is more effective? For decades,..

Oct 27, 2021 | Tags: Commercial Print, direct mail, neuromarketing

3 Mistakes You’re Making Trying to Design Crossovers for Printing

Graphic designers love crossovers in books and magazines. And who can blame them? Those photos, text, or other elements that cross from one page to..

Oct 13, 2021 | Tags: Commercial Print, tips, Printing, Graphic design

How to Tell Your Brand Story Through Window Design

As trends change and new activation methods are developed, window displays remain an essential marketing tool for all retailers. While other modern..

Sep 29, 2021 | Tags: display, window graphics, Retail, Printing

Why Targeted Marketing is the Answer to the Global Paper Shortage

COVID-19 supply chain challenges have impacted products in nearly every industry. One of the most recent being a commercial printing paper shortage...

Sep 15, 2021 | Tags: Commercial Print, direct mail, Printing, paper shortage

Leveraging Intelligent Mailing Within Your Account Based Marketing Strategy

If you're in B2B sales, you likely have a list of the top 20 (or so) prospects you'd like to land. The strategy of targeting these best-fitting..

Sep 1, 2021 | Tags: Commercial Print, direct mail, personalization, Printing

What Do Postal Increases Mean For Your Mailings?

In 2020, the Postal Service delivered approximately 129.2 billion pieces of mail and packages to customers nationwide. Undoubtedly, many of those..

Aug 18, 2021 | Tags: Commercial Print, direct mail, Printing, usps

All About Wide Format Printing

Take a look around the next time you're out. Outdoor (and indoor signs) and banners advertise all types of businesses and products. Wall and floor..

Aug 4, 2021 | Tags: Commercial Print, Retail, large format, Printing, wide format

Creating “Wow” Moments in Lobbies and Entryways

As the world returns to normal after a tumultuous year, more people are venturing out of their homes again. Now is the time to make a splash in..

Jul 21, 2021 | Tags: workplace, Commercial Real Estate, lobbies

8 Reasons You Should Incorporate Direct Mail Into Your Ecommerce Marketing Strategy

Since the first online sale in 1994, ecommerce has grown exponentially over time. Particularly in the last five years, the number of websites with..

Jul 7, 2021 | Tags: Retail, direct mail, Printing, ecommerce

How to Ace Marketing for Home Service Companies in 4 Steps

Business is booming in the home services industry right now! Landscaping companies, home improvement businesses, and even pool suppliers are finding..

Jun 16, 2021 | Tags: direct mail, Printing, home service

Creating New Experiences in Post-Covid Retail Environments

The last 15 months have disrupted the world in ways we could have never predicted. Now with the end of the pandemic in sight, the world is beginning..

Jun 2, 2021 | Tags: Commercial Print, Retail, covid-19, interactive

Color Theory: RGB vs CMYK vs PMS

It’s time to get technical! To understand why your printed piece doesn’t always match your computer screen, we need to dive into some basic color..

May 26, 2021 | Tags: Commercial Print, Color theory, Printing

Sending Direct Mail in the Era of Hybrid Workplaces

Summer is coming. Masks are (slowly) being removed. Employers across the United States are making plans for their employees to return to the office...

May 19, 2021 | Tags: Commercial Print, direct mail, Hybrid

High-End Retailer? Consider Launching a Catalog

First published in 1951, the Ikea catalog was originally distributed to 285,000 households in southern Sweden. At its peak in 2016, more than 200..

May 5, 2021 | Tags: Commercial Print, Retail, catalog

3 Mistakes You're Making with Your Printer

We all make mistakes—it's only human, right? When it comes to your relationship with your printing partner, there are three major mistakes you're..

Apr 28, 2021 | Tags: direct mail

CARES - The Vomela Way

By now you know that The Vomela Companies network is a one-stop-shop for transforming creative ideas into high-impact specialty print graphics. With..

Apr 14, 2021 | Tags: cares

Virtual Event? Don't Forget Traditional Mail

Entering year two of the pandemic, your company has decided to keep your annual event a virtual one (hopefully for the last time!). Previously an..

Apr 7, 2021 | Tags: direct mail

Quick Guide: Perfect Binding

We've spoken briefly about binding methods before, but we often receive more in-depth questions about perfect binding. What is it? When should we use..

Mar 31, 2021 | Tags: Commercial Print

4 Ways to Use Custom Boxes to Boost Employee Engagement in Remote Workers

What is employee engagement? It's the passion workers feel for their jobs. It's how committed they are to doing a good job for their organization...

Mar 24, 2021 | Tags: collateral & commercial, Commercial Print, workplace

Quick Guide: Specialty Printing Techniques

There's always a way to add some extra pizazz to your next print project. When you're looking for something special, consider the following ideas.

Mar 17, 2021 | Tags: collateral & commercial, Commercial Print

The 3 P's of Packaging You Need to Know

More than any other printed items, we see product packaging throughout each day. So often, we take it for granted. But if you're a product seller,..

Mar 10, 2021 | Tags: Commercial Print

10 Reasons To Maximize Your Marketing With Intelligent Mailing Campaigns

According to Forbes magazine, 80% of consumers are more likely to buy from a brand that provides personalized experiences. This is not a secret!..

Mar 3, 2021 | Tags: Commercial Print, direct mail

3 Celebrated Companies Combine Resources to Become Vomela Commercial Group

Transforming ideas into memorable brand experiences is what The Vomela Companies is all about. As a trusted commercial graphics and strategic..

Feb 24, 2021 | Tags: collateral & commercial, Commercial Print, direct mail

Creating Branded Experiences in Real Estate Spaces

Whether you’re building a new real estate development or you’ve been renting one for years, the importance of branding in these highly visible spaces..

Feb 17, 2021 | Tags: Commercial Real Estate

3 Ways the Right Printer Can Help Your Retail Store Prepare for the Unexpected

In life and in business there are no guarantees, and 2020 was a great example of that. But just because you can’t prevent the unexpected from..

Feb 4, 2021 | Tags: Retail, covid-19

Transforming Architectural Surfaces in Healthcare Facilities

Few industries require adaptability more than healthcare. In a healthcare setting, professionals are constantly facing new challenges, new..

Jan 27, 2021 | Tags: healthcare, architecture

The Vomela Companies Rank #20 in Print Impressions 350 List

The editorial team at Printing Impressions have presented the 37th annual Printing Impressions ranking.

Jan 18, 2021 | Tags: News

Print Graphics for Construction Sites

It’s never too early to make a good impression in real estate, and that includes the construction phase of new development. Even before ground is..

Jan 12, 2021 | Tags: Commercial Real Estate, construction, barricades

Examples of social distancing print graphics for stadiums

Using Print Graphics for Social Distancing in Entertainment Spaces

The year 2020 changed everything; how we manage our households, how we do business, and how we interact with the world at large. As we move into..

Jan 5, 2021 | Tags: arts & entertainment, covid-19, social distancing

2021 Print Marketing Trends

As the year 2020 draws to a close, little needs to be said about the events that made it unique. Last January, nobody could have expected the effect..

Dec 29, 2020 | Tags: News, print, Retail, 2021

Banking & Finance: How to Develop a Consistent Brand Identity

To stand out among the competition, a well-developed brand identity is crucial for businesses of any sort, no matter if they're B2B or B2C. We've..

Dec 16, 2020 | Tags: banking and finance

5 Ways You Can Use Direct Mail to Show Patient Appreciation

Patients are the lifeblood of any healthcare company. Improving and maintaining high patient satisfaction is an essential part of every healthcare..

Dec 1, 2020 | Tags: Commercial Print, direct mail, healthcare

How to Create Brand Awareness for Schools

Education is a competitive market. It makes sense, too; parents want only the best when it comes to their child's schooling. The same goes for older..

Nov 24, 2020 | Tags: Commercial Print, direct mail, branding, education

Retail Graphics During a Unique Shopping Season

The year 2020 has been unique in many ways, and with holiday shopping season in full swing, we’re going to continue to see a departure from the norm...

Nov 18, 2020 | Tags: Retail, covid-19

How to Transform Large Spaces for Recurring Events

Whether it’s a stadium, convention center, outdoor venue, or beyond, big events call for a certain “wow” factor. Organizers often turn to printed..

Nov 11, 2020 | Tags: Events & Exhibits, arts & entertainment

Maintaining Brand Identity in Healthcare Settings

A well-developed brand identity is a crucial cornerstone of any healthcare institution. A brand identity is the culmination of all the elements that..

Nov 3, 2020 | Tags: healthcare, branding

Get Customers in the Halloween Spirit with Supernatural Prints

Halloween is an excellent time for companies of every sort to show a little seasonal spirit. Did you know that, on average, just over eight billion..

Oct 27, 2020 | Tags: Retail, seasonal, holiday

How to Maintain Safety and Compliance with Fleet Graphics

There's no denying the many benefits of fleet wraps to any business with company vehicles. They're a low cost, high ROI way to constantly and..

Oct 22, 2020 | Tags: Fleet & Transit, transportation

Establishing Trust with Modern Customers

In today's retail climate, we can expect customers to return to their favorite stores in a different way than they did before. It’s up to retailers..

Oct 13, 2020 | Tags: Retail, covid-19

5 Ways to Get Into the Holiday Spirit with Seasonal Education Graphics

Everybody loves the holiday season, but there’s nothing quite like sharing holiday spirit with children.

Oct 6, 2020 | Tags: holiday, education

Prioritizing Safety in Healthcare Settings

In any healthcare setting, patient safety takes top priority. This is especially evident in light of sweeping changes to all aspects of day-to-day..

Sep 29, 2020 | Tags: healthcare

Vomela HQ Receives "Cool Offices" Feature

The Minneapolis/St. Paul Business Journal has featured The Vomela Companies' new construction St. Paul headquarters in the most recent edition of..

Sep 22, 2020 | Tags: News

Making Use of Reusable Graphics for Education

Being responsible for an educational facility – elementary, secondary, or beyond – is hard work. You have a million things to take care of, not to..

Sep 15, 2020 | Tags: education, sustainability

What Happens After the Big Event?

Any large-format event requires a wide variety of work – from logistical preparations to safety precautions, there are a lot of moving pieces...

Sep 8, 2020 | Tags: arts & entertainment, partner

The Vomela Companies Earn Sustainable Green Printing Certification

The Vomela Companies, a printing company that designs and produces impactful visual communications, have earned Sustainable Green Printing (SGP)..

Sep 1, 2020 | Tags: News, certification, sustainability

Vomela Announces Another Year Receiving G7 Master Qualification

Providing consistent, reliable colors for specialty graphics printing is an undeniably complex process. Certain colors – grays and tans for example –..

Aug 28, 2020 | Tags: News

Creating a Positive Experience for Young Patients in Healthcare

Visiting the hospital or clinic can be a scary experience for anyone, and especially so for kids. There are a lot of unfamiliar experiences in..

Aug 25, 2020 | Tags: healthcare, general printing

A Basic Guide to Planning Fleet Graphics

Whether it's a large national fleet or a small local business, you want to feel confident that your fleet graphics reflect your identity as a brand...

Aug 18, 2020 | Tags: Fleet & Transit, fleet graphics

5 Outdoor Applications for Specialty Graphics in Education

Outdoor graphics can easily be what sets a building apart from all others around it. They can add color, communicate messages, and transform a space.

Aug 11, 2020 | Tags: outdoor advertising, education

Vomela Announces New Solar Array at Corporate HQ

With the turn of the decade, the idea of solar power as the right choice for business owners has gained remarkable traction. Long story short, the..

Aug 4, 2020 | Tags: News, sustainability, solar

A Road Map for Safe School Returns

When it comes to the safe return of our students, teachers, and staff, there is no such thing as too much communication. Effective signage lets..

Jul 31, 2020 | Tags: education, covid-19

First Impressions in Banking & Finance

In business and in everyday life, first impressions are everything. Today's consumers expect the very best in security and reliability no matter the..

Jul 28, 2020 | Tags: banking and finance

Reopening Stadiums with Safety Top-of-Mind

As sporting events, concerts, trade shows, and other forms of entertainment prepare for stadium-sized events, we can anticipate that things will look..

Jul 21, 2020 | Tags: Events & Exhibits, arts & entertainment, covid-19, stadium

Planning Ahead with Print Graphics in Education

With the 2020 school year still in planning phase, it’s hard to make lesson plans, much less decide what kind of decor you’ll want in your school..

Jul 14, 2020 | Tags: education, covid-19

Using Fleet Graphics to Spread Awareness

While many industries are experiencing downturns during these tumultuous times, one which continues to perform at the highest level is..

Jul 8, 2020 | Tags: Fleet & Transit, transportation

The Importance of Personalization in Your Retail Print Marketing Campaign

Today's consumers are smarter than ever. Because of a lifelong exposure to media of every kind, the average customer understands marketing and..

Jun 30, 2020 | Tags: Retail, personalization

Safety First as Schools Reopen

As students of all ages enjoy the summer months, it's important that we enter the next school year as prepared as possible to prioritize safety while..

Jun 24, 2020 | Tags: education

Improve Patient Engagement Through Education

While the primary focus of any healthcare facility is to care for patients, care must also be taken to provide other levels of value to the patient..

Jun 16, 2020 | Tags: healthcare

Food for Thought as Restaurants Reopen Safely

With more relaxed phases of COVID-19 restrictions going into place around the country, restaurant-goers can once again enjoy the delicious meals..

Jun 9, 2020 | Tags: quick service restaurant, Retail, covid-19

Supporting Local Communities During Times of Change

As a proud St. Paul-based company for more than 70 years, The Vomela Companies are concerned for country and our local Twin Cities community. Our..

Jun 3, 2020 | Tags: News

COVID-19: Using Downtime to Create New Experiences

If there’s any theme in the COVID-19 crisis so far, it’s adaptation. People around the globe have been forced to embrace a completely new day-to-day..

May 26, 2020 | Tags: Retail, healthcare, education, general printing

Restaurants: Prioritizing Safety While Promoting Your Brand

The long-awaited reopening of restaurants has begun across the country. While we look forward to enjoying our favorite dine-in venues, keeping..

May 20, 2020 | Tags: quick service restaurant, fast casual

Improving Your Healthcare Compliance With Print Graphics

Compliance is a hot topic right now, and it applies to every aspect of the healthcare industry. Whether it’s keeping patient information private..

May 12, 2020 | Tags: healthcare, covid-19

Returning to Work in the New Normal

As cities around the country begin to loosen restrictions implemented during the COVID-19 pandemic, work-from-home or furloughed employees will be..

May 5, 2020 | Tags: News, Retail, healthcare, education, workplace

The 5 R's of Sustainability

Refuse → Reduce → Reuse → Re-purpose → Recycle As we celebrate the 50th anniversary of Earth Day, we reflect on the actions we have taken across The..

Apr 22, 2020 | Tags: sustainability

In the News: Vomela's COVID-19 Contributions

Twin Cities-based Pioneer Press featured some of the work The Vomela Companies are doing to combat the effects of COVID-19 in our communities. With..

Apr 20, 2020 | Tags: News

COVID-19 Statement from President & CEO Mark Auth

To our Customers, Vendors, and Employees:

Mar 23, 2020 | Tags: News

Your Guide to Binding Methods

You’ve got a 16-page brochure - how do you keep those pages together? What if it’s a 150-page book? Or a set of 24 laminated cards?

Mar 20, 2020 | Tags: Commercial Print

Doing Our Part To Encourage Communication

In times of uncertainty – fueled by rapidly evolving information – we find that concise, accurate communication is one of our greatest assets for..

Mar 19, 2020 | Tags: News

BNP Paribas Open Branding

A premier tennis tournament for the Women’s Tennis Association and the Association of Tennis Professionals, the BNP Paribas Open in Palm Springs,..

Mar 13, 2020 | Tags: graphics, Events & Exhibits, arts & entertainment, branding

Creating Engagement Through Financial Education

One of the greatest challenges of any financial institution is helping customers truly understand their finances. Many people view their financial..

Mar 10, 2020 | Tags: graphics, print, banking and finance

March Madness: Big Graphics for Big Events

With the college basketball season coming to a close in April, March will once again draw attention to the "madness" of the NCAA Division 1..

Mar 6, 2020 | Tags: arts & entertainment

Fleet Graphics Campaigns in Cold Weather

A fleet graphics campaign is a multi-step project no matter the size. From initial discussions to planning and execution, there's a lot to consider..

Mar 3, 2020 | Tags: Fleet & Transit, fleet graphics, transportation

Using Retail Methods for Healthcare Marketing

Previously, we've shared how retail businesses create experiences for their customers, often so seamless and organic that patrons hardly notice...

Feb 25, 2020 | Tags: healthcare

The Vomela Companies Rank #2 Among Wide Format Printers for Second Consecutive Year

For the second year in a row, The Vomela Companies ranked #2 overall among printers with wide format capabilities in North America, based on..

Feb 21, 2020 | Tags: News

Creative Services Offered by The Vomela Companies

We understand your brand is different and your projects are never a one-size fits all. Your design needs are as unique as each project. That is where..

Feb 18, 2020 | Tags: design, creative services

Sustainability and Savings with Boxes on Demand

As The Vomela Companies’ production teams and equipment relocate to their newly constructed St. Paul headquarters, they recently moved their..

Feb 14, 2020 | Tags: production, general printing, sustainability

Creating a Fun Valentine's Experience

Valentine’s Day is only a few days away, and that means the opportunity to create branded décor to showcase the season. As we’ve discussed, a..

Feb 11, 2020 | Tags: Retail, general printing, marketing

Super Bowl Recap: Big Graphics for Big Events

In the wake of Super Bowl 54, we’ve just experienced one of the nation’s most prolific annual sporting events. Beyond being a championship football..

Feb 4, 2020 | Tags: arts & entertainment

Taking Lessons from Retail Experiential Marketing

In the retail sector, businesses aim to create an experience so seamless and organic that customers don’t even notice the effort. The irony is that..

Jan 29, 2020 | Tags: Retail, general printing, marketing

Advanced Degrees in Branding

Branding a college or university campus requires a delicate balance. Too much intrusion on the setting can look tacky. But if there’s too little, the..

Jan 24, 2020 | Tags: graphics, print, branding, education

How Will Fleet Graphics Change in the 2020's?

The first fleet graphics were around long before the fleets we’re familiar with today. Before semi-trucks and cargo vans, people were advertising..

Jan 21, 2020 | Tags: Fleet & Transit, fleet graphics

The Vomela Companies Acquires Implementix

St. Paul, Minnesota-based The Vomela Companies acquired the fleet graphics division of Implementix, of Wheat Ridge, Colorado. The assets related to..

Jan 20, 2020 | Tags: News, acquisition, vomela

Transform Lunchtime with a Cafeteria Makeover

Providing healthy nutrition and a comfortable environment is an essential role of cafeterias in every setting. Whether it's an elementary school..

Jan 14, 2020 | Tags: education

The Vomela Companies Rank #22 in Print Impressions 400 List

The editorial team at Printing Impressions presented their 36th annual Printing Impressions 400 list in December 2019.The PI 400 is the industry’s..

Jan 7, 2020 | Tags: News

2020 Marketing Trends: All About The Customer Experience

2020 is going to be an exciting time for marketers with so many new technological developments and perception shifts happening in the marketplace...

Dec 30, 2019 | Tags: News, print, tips, resources, seasonal, general printing, marketing

Permanent Graphics That Create An Experience

Temporary graphics are a great way to make the most of the holidays or add flare to an event or special at your place of business. However, permanent..

Dec 20, 2019 | Tags: Commercial Print, Retail, general printing

Print Graphics in a Digital Age

Print is an ancient technology. Before the printing press was invented in the fifteenth century, humans had been printing words and images in some..

Dec 17, 2019 | Tags: print

Making the Most of Holiday Cheer

The holiday season is here, and as everyone knows, it’s a hugely important time for businesses both big and small. Customers and clients are eager to..

Dec 11, 2019 | Tags: seasonal, branding, holiday

Embrace the Holiday Spirit in Education Spaces

The holidays can be a stressful time of year for many, but that rarely seems to be the case for kids. With an extended break from school, presents to..

Dec 3, 2019 | Tags: education

Technology Advances QSR Multi-Channel Marketing

As technology continues to evolve, it changes everything around us—including the way we reach and engage with our customers. Quick Service Restaurant..

Nov 19, 2019 | Tags: quick service restaurant

Engagement Opportunities in Hospitals

Every space is an opportunity for engagement, and healthcare systems are particularly well-suited environments for transformation of every kind. The..

Nov 13, 2019 | Tags: healthcare

The Vomela Companies Featured in 'Manufacturing Today'

Manufacturing Today, a trade publication focusing on industry leaders in a variety of manufacturing spaces, sat down with President Mark Auth to..

Nov 5, 2019 | Tags: News

Transform Architectural Surfaces with Innovative Materials

Earlier this month, The Vomela Companies teamed up with 3M to host a Lunch & Learn event highlighting some of new products available in their ..

Oct 29, 2019 | Tags: Retail, healthcare, arts & entertainment, education

The Vomela Companies' Commitment to Service

At The Vomela Companies, we enjoy more than 70 years of continued growth, and we feel a responsibility to take care of the people, customers, and..

Oct 22, 2019 | Tags: News, cares

How to Differentiate Yourself During the Holiday Season

The holiday season draws near, and with the coming of the “noisiest” promotional season of the year, it’s important that stores learn how to stand..

Oct 15, 2019 | Tags: Retail, branding, holiday

The Vomela Companies Construct New HQ on Former 3M Campus

Starting in July of 2019, The Vomela Companies began a multi-year transition into a newly constructed corporate headquarters in the Beacon's Bluff..

Oct 9, 2019 | Tags: News

Vomela Customer Satisfaction in 2019

At The Vomela Companies, measuring how well we meet our customers’ needs and expectations is extremely important in ensuring the high standards of..

Oct 1, 2019 | Tags: News, customer satisfaction

Prepping Your Printed Graphics for the Halloween Season

Halloween is right around the corner, which means it’s time to start preparing those in-store promotions and specials. Fortunately, there are several..

Sep 25, 2019 | Tags: Retail

Take the Guesswork Out of Large Format Print Projects

When you’re embarking on an exciting new print initiative, where do you start? Do you create some eye-catching art? Do you figure out what sort of..

Sep 17, 2019 | Tags: fabric, Events & Exhibits, vomela, arts & entertainment, large format

Brand Opportunities of a Large Fleet

The benefits of having a fleet of vehicles in your business, especially a large fleet, can’t be overstated. Specifically, having a large fleet not..

Sep 10, 2019 | Tags: Fleet & Transit, fleet graphics

Branding for Education and School Sporting Events

Creating engaging yet informative graphics in educational environments can feel like an impossible task, but trust us when we say it’s not. From..

Sep 3, 2019 | Tags: education

Upgrading Retail Through Experiential Graphics

Experiential graphics and signage make a difference when customers visit retail stores, but relying on one big, spectacular graphic to tell your..

Aug 27, 2019 | Tags: Retail

Wrap Rollout: How to Make a Nationwide C-Store Rollout Go Smoothly

At The Vomela Companies, we're dedicated to making your convenience store rollout, no matter how big or small, go off without a hitch. We have..

Aug 20, 2019 | Tags: graphics, c-store, nationwide rollout

Creating Customer Engagement with Existing Data

Data can be a vital tool for companies in the digital age, but it’s not always used efficiently. These three things can help make sure you are doing..

Aug 13, 2019 | Tags: data analysis, banking and finance

Creating Cost-Effective Experiential Decor for Restaurants

It’s not just the food that impacts customer experience in quick service restaurant (QSR) establishments. Design plays a major role in the overall..

Aug 6, 2019 | Tags: quick service restaurant

Durable Prints for High Traffic C-Stores

With foot traffic increasing in convenience stores across the country, durability is essential when installing long lasting print graphics. This is..

Jul 30, 2019 | Tags: graphics and signage, c-store

Print Considerations for Multi-branch Marketing

When you have multiple locations to consider in the finance and banking industry, it can be easy to fall back on a simple, generic décor. While many..

Jul 23, 2019 | Tags: branding, banking and finance

Show-Stopping Graphics for Your Next Big Event

It’s a great feeling, the thrill of planning something new. Whether it’s a first annual event you hope to continue or a redesign project for last..

Jul 16, 2019 | Tags: Events & Exhibits, arts & entertainment

Effective Wayfinding in C-Stores

Whether it's a restroom, food station, or cash register, wayfinding signage helps direct customers to where they need to be in your Convenience..

Jul 10, 2019 | Tags: graphics and signage, wayfinding, c-store

Cause Marketing Pioneer Lou Raiola Joins The Vomela Companies as Director of Corporate Social Responsibility

We are pleased to announce the recent addition Lou Raiola who has joined the company as Director of Corporate Social Responsibility & Cause..

Jul 9, 2019 | Tags: News

6 Ways to Personalize Direct Mail in Banking

65% of consumers say they have cut ties with a brand after one sub-par experience, so differentiating your business by personalizing direct mail..

Jul 8, 2019 | Tags: Commercial Print, direct mail, multichannel, banking and finance

Vomela/HP TeamBuilding Combats Summer Learning Loss For Youth Across Boys & Girls Clubs of Metro Atlanta

School breaks are not the time to take a break from learning. As Review of Educational Research notes, most youth lose about two months of..

Jul 1, 2019 | Tags: News, cares

Print Security for Financial Institutions

Security is one of the most important aspects for any banking or financial institution, whether it be at physical locations or within online services..

Jun 25, 2019 | Tags: compliance, data analysis, banking and finance

Capturing Attention in a Busy Environment

While convenience stores (c-stores) have been around for years, your signage shouldn't be. Keep in mind that busy environments may make it difficult..

Jun 18, 2019 | Tags: graphics and signage, c-store

Shipping and Installation Considerations for Nationwide Fleets

Custom fleet wraps are an easy way to turn your ordinary vehicle into an extraordinary marketing tool. Fleet graphics transform vehicles into mobile..

Jun 12, 2019 | Tags: Fleet & Transit, fleet graphics, transportation

Reflecting Quality in Healthcare Through Print

Almost every industry finds value in making a great first impression, and that's especially true in the healthcare industry. Patients expect the..

Jun 5, 2019 | Tags: print, healthcare

Replacing Expensive Decor with Print Graphics

In the Quick Service Restaurant (QSR) and Fast Casual industries, decor is a balance between timeliness and quality. Rolling out seasonal or..

May 29, 2019 | Tags: quick service restaurant, fast casual

Choosing a Printer for Arts & Entertainment Graphics

In an Arts & Entertainment space, big events call for big graphics. To turn your ideas into reality, you’ll need to partner with a printer that has..

May 14, 2019 | Tags: arts & entertainment

Emerging Retail Graphic Design Trends in 2019

Design trends come and go, especially in retail environments. What might entice customers to buy one day might deter them the next. To ensure your..

May 7, 2019 | Tags: design, Retail

Easy Upgrades for Fast Casual Design and QSR Decor

Changing the décor in a fast casual or Quick Service Restaurant (QSR) establishment can be intimidating, but rather than a massive overhaul to every..

May 1, 2019 | Tags: quick service restaurant

The Vomela Companies Promotes Donadio to Director of Manufacturing

We are pleased to announce the promotion of Anne Donadio to the position of Director of Manufacturing. Donadio joined our company 3 years ago as a..

Apr 25, 2019 | Tags: News

Fun and Easy Wayfinding in Schools

Whether they're finding the cafeteria, winding through the halls, or searching for a classroom, wayfinding signage is essential in guiding children,..

Apr 24, 2019 | Tags: education

The Vomela Companies Continue Transition to Sustainable Packaging

In keeping with our mission to be the industry leader providing creative, innovative, and technologically advanced graphic products for our..

Apr 22, 2019 | Tags: News, production, sustainability

Will It Wrap? Exploring City Wraps for Urban Zones

Bold, colorful, and larger-than-life, city wraps turn ordinary objects into works of art. Cities across the U.S. are adding wraps to water towers, ..

Apr 17, 2019 | Tags: cityscene, arts & entertainment

Creating 'Wow' Moments in Retail

Today more than ever, shoppers are searching for experiences everywhere they go. Retail spaces are highly competitive, and there’s often only once ..

Apr 11, 2019 | Tags: graphics, Retail

Easy-to-Order Print Graphics for Schools & Universities

In any level of academia, print graphics are a great way to drive school spirit. Whether it’s fun cafeteria murals or simple wayfinding signage,..

Apr 2, 2019 | Tags: online, ordering, education, college, elementary

How to Engage Healthcare Employees

Most signage in healthcare facilities directs and informs patients. Whether it’s a change in insurance policies or wayfinding signage between..

Mar 26, 2019 | Tags: healthcare

What Is Aqueous Coating?

What is Aqueous Coating and Why Should I Use It? Aqueous coating is a clear, fast-drying water-based coating that is used to protect printed pieces...

Mar 16, 2019 | Tags: collateral & commercial, Commercial Print, print

The Vomela Companies Rank #2 Among Wide Format Printers

In the first annual Wide Format Impressions 50, The Vomela Companies ranked #2 overall among printers with wide format capabilities in North America,..

Mar 15, 2019 | Tags: News

Building a Brand in a Day for Arts & Entertainment

Big events – and big spaces – call for a big spectacle. Events of this size rely on eye-catching print graphics to transform ordinary spaces into..

Mar 12, 2019 | Tags: arts & entertainment, branding

Your Guide to the Perfect Athletic Bus Wrap

Game day is on the horizon, and you need to transport your school’s athletic team on a bus that brings school spirit from the team to the community...

Mar 5, 2019 | Tags: Fleet & Transit, fleet graphics, education, bus

Kid-Friendly Print Graphics for Schools

Every surface in a school is a learning opportunity. Whether it’s educational, informational, or just plain fun, schools can transform spaces to..

Feb 26, 2019 | Tags: graphics, print, wayfinding, branding, education, elementary

Making the Most of Fleet & Transportation Surfaces

As an advertising medium, fleet surfaces are among the most lucrative and engaging out-of-home media options available. Whether it’s a semi trailer,..

Feb 20, 2019 | Tags: Fleet & Transit, fleet graphics, print, transportation

Will It Wrap? Getting Creative With QSR Graphics and Wraps

We believe every surface can be improved with vibrant, eye-catching graphics, and we have the experience to back it up. We wrap everything from giant..

Feb 12, 2019 | Tags: graphics, quick service restaurant, window graphics

Thinking Big with Print Graphics

Large-scale events need to be vibrant and exciting, and there’s no better way to create buzz than a large-scale print graphic that commands the space..

Feb 5, 2019 | Tags: graphics, print, arts & entertainment

Direct Mail for College Recruiting

In a time when the vast majority of incoming freshmen are in the “Gen Z” age range, colleges are faced with an interesting challenge: to capture the..

Jan 29, 2019 | Tags: Commercial Print, print, direct mail, education, college

Retail Graphics for Pop-Up Stores

Retail experts say that today's shoppers value a unique experience more than their predecessors. Limited-time-only pop-up retail shops have moved..

Jan 22, 2019 | Tags: Retail, tips

Engaging Young Patients Through Multichannel Campaigns

A personalized and targeted approach is just one way that hospitals and clinics are improving patient communication and outreach. That can be tricky..

Jan 15, 2019 | Tags: graphics, print, healthcare, environmental, wayfinding

The Importance of Branding in Higher Education

Bring your college or university brand to life with the right graphics and help drive engagement and school spirit. College and university brands are..

Jan 8, 2019 | Tags: graphics, print, branding, education

6 Design and Marketing Trends in 2019

The line between digital marketing and traditional marketing blurs more everyday. Whether done in the digital or physical space, marketing is still..

Jan 2, 2019 | Tags: resources

Making Healthcare Settings Child-Friendly with Creative and Interactive Graphics

Going to a hospital or clinic can be a stressful and sometimes traumatic experience for children. Creating a welcoming environment helps distract..

Dec 18, 2018 | Tags: graphics, print, healthcare

Fleet Wraps: Sharing the Load

Updating a fleet of vehicles requires substantial effort, but you don’t have to do it alone. Having been involved in countless projects at varying..

Dec 11, 2018 | Tags: Fleet & Transit, fleet graphics

Reusable Signage & Easy Installation

Store signage changes frequently, and often needs to be installed by professionals. This means downtime and outsourced labor, which may create..

Nov 27, 2018 | Tags: Retail

The Top 6 Things You Should Be Getting From Your Print Partnership

From concept to installation, a print buying project demands planning, creative solutions, and collaboration with partners in various areas of..

Nov 13, 2018 | Tags: graphics, print, partner

Pep Rally: Engaging Students with Print Graphics

From Preschool to Grad School, every student can benefit from engaging and educational environmental graphics. The physical learning environment is..

Nov 6, 2018 | Tags: graphics, print, education

Top Wayfinding Signage Tips for Retailers

Wayfinding signs play a large role in the customer experience. We can all relate to the frustrations of searching for that one item, or trying to..

Oct 30, 2018 |

6 Ways to Measure Performance of Your Brand Awareness Campaign

Brand awareness is one of the hardest things for any company to measure—it's a subjective, slippery concept. We know the importance of it, though...

Oct 23, 2018 | Tags: tips

Permanent and Temporary Graphics for QSR Menus, Specials, Holidays

Combining permanent and temporary graphics can help keep your QSR/Fast Casual Restaurant looking fresh all year long. At The Vomela Companies, our..

Oct 16, 2018 | Tags: graphics, print, quick service restaurant

Design and Prepress Considerations for a Print Project

Eye-catching design is an essential component of any print project. However, there’s a lot more to a successful print than design alone. Here are..

Oct 9, 2018 | Tags: design, graphics, print, prepress

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5 Retail Design Tips To Capture Attention

While attention spans seem to be getting shorter, some argue that consumers are just getting more selective. From entertainment to shopping, we have..

Oct 4, 2018 | Tags: graphics, Retail, tips

Retail Signage Checklist For Your 2018 Holiday Shopping Season

Last year, more than 174 million Americans shopped in-store or online during the busiest holiday weekend of the year, Thanksgiving Day, Black Friday,..

Sep 18, 2018 | Tags: design, graphics and signage, Retail, holiday

The Vomela Companies Rank Among Top 100 Private Companies in Minnesota

The Minneapolis/St. Paul Business Journal (MSPBJ) has ranked The Vomela Companies #85 out of the 100 largest private companies in Minnesota. That..

Sep 14, 2018 | Tags: News

The Vomela Companies Named Family-Owned Manufacturer of the Year

The Minneapolis/St. Paul Business Journal (MSPBJ) has named The Vomela Companies as Family-Owned Manufacturer of the Year in the first annual..

Sep 13, 2018 | Tags: News

6 Tips and Best Practices for Healthcare Fleet Graphics

Your healthcare fleet graphics program brings with it unique challenges. A trusted and experienced print partner can help you manage the project from..

Sep 7, 2018 | Tags: Fleet & Transit, fleet graphics, graphics, print, healthcare

The Vomela Companies Acquire Learning ZoneXpress

The Vomela Companies of St. Paul, Minnesota, announced it has completed the acquisition of Owatonna-based Learning ZoneXpress, Inc., a leading..

Sep 4, 2018 | Tags: News, acquisition

C-Store: Graphics for Large Networks of Unique Locations

Continuity plays a crucial role in brand building, and that rings especially true for convenience stores and other franchise-style storefronts. Print..

Aug 29, 2018 | Tags: graphics, print, c-store, network

The Vomela Companies Announce New HQ in St. Paul

The Vomela Companies, a full-service specialty graphics provider, will build a new corporate headquarters in St. Paul. The company, which has..

Aug 27, 2018 | Tags: News

Specialty and One-Off Graphics for Arts & Entertainment

To create a “wow” moment for visitors and spectators in a venue setting, it’s often necessary to do things in a way they’ve never been done before...

Aug 21, 2018 | Tags: graphics, Events & Exhibits, print, arts & entertainment

With Outdoor Advertising, Fleet Graphics Are in a League of Their Own

From our expert Dan Seliga, Fleet & Commercial Sales Rep at The Vomela Companies. Check out this content, as well as more content like it, in the ..

Aug 16, 2018 | Tags: Fleet & Transit, fleet graphics, graphics

Creating Wellness Campaigns with Print

One of the best ways to engage with new, existing or potential patients is through compelling direct mail campaigns and printed materials—from annual..

Aug 7, 2018 | Tags: graphics, print, direct mail, healthcare, multichannel

Enhance Year End Clearance Sales!

You’ve had a busy year, but even the most successful retailers end up with unsold merchandise after the post-holiday frenzy. How do you get these..

Aug 2, 2018 | Tags: Retail

Vomela St. Paul Earns ISO 9001:2015 Certification

St. Paul, Minn. July 25, 2018 - The Vomela St Paul operations team recently received certification of the ISO 9001:2015 standard following an audit..

Jul 25, 2018 | Tags: News

C-Store: Easy-Install Graphics Systems and 3D Prototyping

Wayfinding signage can enhance or hinder the shopping experience for your customers. Clear, easy to read signage is ideal - but what about the store..

Jul 25, 2018 | Tags: graphics, print, wayfinding, c-store

Maintaining Your Brand in a Changing Marketplace

From our expert Mary McCahey, VP of Sales & Corporate marketing at The Vomela Companies. Check out this content, as well as more content like it, in..

Jul 18, 2018 | Tags: graphics, print, branding