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5 Print Marketing Myths and Why They’re Not True

As one of the oldest marketing methods, print is prone to misconceptions that become widely accepted as truth. Print marketing is also often..

Science Says: Print Marketing is Better

In 2014, Frontiers in Human Neuroscience published a fascinating study. The researchers analyzed human memory regarding 3D objects versus 2D..

Getting Started with Sustainable Graphics & Signage

Every year in April we celebrate Earth Day, and it serves as a great reminder that the earth needs a little extra love. At The Vomela Companies, we..

"Dyeing" For Something Different? Try Dye Sublimation Printing

Dye sublimation printing should be on your radar—but most marketers aren't familiar with the process. Why is it a big deal? If you enjoy vibrant..

Why Signs Are Critical to Wayfinding Systems and Tips for Creating Them

If you've ever seen the Disney movie "Moana," you've heard of wayfinding. In the movie, the term refers to an ancient Polynesian art of ocean..