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How to Engage Gen Z with Direct Mail

The digital natives of Gen Z are no strangers to the bombardment of digital ads. Using direct mail to connect with this demographic has the power to..

Specialty Printing Guide: Die Cutting

Cutting millions of business cards into fancy shapes would take forever—unless you use die cutting. Print projects that use die cutting are unique,..

Specialty Printing Guide: Foil Stamping

If you want to add some bling to your print projects, there's nothing quite like foil stamping. Also called foiling or hot foil stamping, this..

Specialty Printing Guide: Unusual Inks

Some of the most unique specialty printing techniques can be employed with little more than an added printing plate. Adding unusual inks to your..

Specialty Printing Guide: Embossing and Debossing

If you're looking to add drama to your print job by way of texture, look no further than embossing and debossing! These techniques can be used alone..